Rich Pin

Rich pins are an SEO-focused aspect of Pinterest. Designed to spread brand awareness, rich pins contribute context to your posts. Using code, rich pins pull metadata from the website pages that they link to.


93% of people use Pinterest to plan purchases. Rich Pins provide leads with useful information about your products and services.

Types of Rich Pin

There are several types of rich pin. Each option is designed to support a certain kind of content: 

For many companies, the most valuable rich pins will be product and article pins.

How to Install Pinterest Rich Pins 

Rich pins draw metadata from your website. To use rich pins productively, you’ll need either knowledge of meta tags or an app that helps you use them. SEO plugins like Yoast allow you to organize metadata on articles and website pages. Once you have your metadata ready:

Why Use Rich Pins?

Pinterest is a highly valuable social media platform. There are more than 2 billion monthly searches on Pinterest. The platform also drives 5% of all referral traffic. Rich pins are an opportunity to take full advantage of the benefits of Pinterest.

How Rich Pins Support eCommerce

Rich pins are particularly useful for social selling.

55% of Pinners use Pinterest to find and shop for products. Today’s customers prefer to plan their purchases carefully before spending money. Pinterest rich pins provide your clients with information to help them make informed decisions.

Price information allows pinners to plan their purchase. Additionally, the presence of useful content improves the credibility of your brand.