Facebook Business Page

A Facebook business page is a public social media profile designed for commercial organizations.

Like a personal Facebook account, Facebook businesses pages allow you to make connections online. Brands use their Facebook pages to promote products and services through links, status updates, photos and videos.

Companies also build stronger connections with their consumer base through their Facebook business pages by engaging in conversations, commenting on posts or “liking” statuses.

ow to create a Facebook Business Page

Creating a Facebook business page is simple. Start by logging onto your personal Facebook account. Click on the drop-down arrow in the top right corner of your screen, then choose “create page.” You’ll arrive in a window where you choose the type of business page that best suits your company. Categories include:

Most small companies choose “local business or place”, while larger brands opt for “company, organization or institution”.

Facebook requires companies to enter basic business information before they create a page. This means you’ll need to fill out: 

Completing your Facebook Business Page profile 

To get the most out of Facebook for businesses, it’s important to fill out your profile. Once you’ve created your page, upload a profile picture that draws people to your company and demonstrates the value of your business. Then add additional business details that help customers decide whether they want to buy from you, like: 

Manage your Facebook Business settings 

Once you’re finished setting up your page, create a pinned post to add to the top of your page, welcoming people to your new Facebook profile. Facebook also offers the option to create custom tabs to your profile, which companies use to share special offers, run contests and capture leads. Remember to:

The benefits of a Facebook Business Page 

At the time of writing, Facebook has more than 2.23 billion monthly active users, making it the largest social media site in the world. A Facebook Business page allows companies to present a professional image to customers and connect with them through a naturally “social” platform. Benefits include access to: