Creative Commons

Images are an important aspect of content marketing.

32% of marketers consider visual content to be the most essential form of marketing, with blogging in second place.

When many marketers start searching for images to add to their blogs and articles, they turn to Google Image Search. Unfortunately, most of the pictures you’ll find online are subject to copyright terms.

Creative Commons is a solution designed to support content creators who want access to attribution-free content from the artists behind various animations, music, images and more.

Creative Commons is an organization that began in 2001. The group aims to help people share their creativity in a more “accessible” world. The work supported by Creative Commons appears all over the internet, in Wikipedia, Flickr and on millions of videos on YouTube.

Across the globe, pieces of content are given copyright protection from the moment they’re created. People cannot legally copy or distribute images and videos that they find online without the permission of the creator. However, many artists are happy to have their work shared and used. Creative Commons gives rights holders a way to show that they’re glad to permit specific uses of their content.

Creative Commons licenses

To indicate that they’re happy for their content to be shared, artists must place a Creative Commons license on their work. There are currently six Creative Commons licenses available. Some licenses allow people using another person’s material to make adaptations to that work, or use it commercially, while others do not.

If an artist wanted people to be able to adapt their content, but not use it for commercial purposes, they would choose an Attribution-NonCommercial license. Other licenses include:

How to find content with Creative Commons

Images made available to use via Creative Commons are easy to find on Wikipedia Commons or Flickr. It’s also possible to search on Google for visuals with a Creative Commons license. To search on Google:

Remember, before you use Creative Commons content on your social media graphics and blog posts, you need to check the details of the license. The creator is permitting you to use their work in a specific way. If you use the content in a way that is not allowed by the Creative Commons license, you will be subject to copyright law.