Facebook retargeting

Similar to how it functions on other platforms, Facebook retargeting uses a pixel that tracks site visitors, so if they leave without making a purchase, they’ll be presented with related ads the next time they log into Facebook to help increase the chances of conversion in the future.

How to use Facebook retargeting

To run a Facebook retargeting campaign:

Best practices for Facebook retargeting

As with any kind of advertising campaign, it’s essential to have a strategy in mind. Making the most of your Facebook retargeting strategy means tracking your campaigns carefully with a tool like Sprout Social, zeroing in on the right audience and optimizing your ads.

Other tips: