The Evolution of Marketing in Social
Register for a Free Webinar
As social continues to mature as a channel and consumer expectations evolve with it, the bar for effective strategy rises. And so do the stakes.
We’ve entered a new era, one where being open, real and empathetic on social is required to capture consumer attention and foster brand loyalty.
In short, today’s customers crave connection.
Join Sprout Social’s CMO Jamie Gilpin and Head of Brand Strategy Lizz Kannenberg for a webinar illustrating how brands can create real connection on social.
During this webinar we’ll discuss how:
- Social evolved from a one-way communication tool to a platform for connection
- Brands can leverage transparency, authenticity and personalization on social
- Sprout Social’s suite of solutions empower brands to cultivate genuine connections
Chief Marketing Officer
Jamie Gilpin joined Sprout Social as Chief Marketing Officer in April. She is responsible for elevating Sprout’s brand position and driving customer acquisition through strategic, integrated marketing efforts. Prior to joining Sprout, Jamie was Chief Marketing Officer at Envoy where she guided the company through a full rebrand. She has more than 15 years experience in the sales and marketing fields, spending a majority of her career helping SaaS companies grow their business and increase brand presence. @jamiewo
Head of Brand Strategy
Lizz Kannenberg is the Head of Brand Strategy at Sprout Social. She is a career strategist and has developed and executed social content campaigns for CPG, automotive, alc/bev, government and lifestyle clients by creating credible, compelling conversations between brands and communities. Offline she can usually be found playing bass in an indie rock band or out exploring with her husband and young son. @lizzkannenberg