Navigating Social Media Management in an Election Year

In a typical year, running social media for a brand account is complex. But during a year like 2024, with over 31 million conversations around the presidential election, the complexity and risk are magnified. 

Presidential elections traditionally make social media a hard place to navigate, even if your brand isn’t inherently political. So, how can your brand reach business goals while staying mindful of global events?

Join us for a special conversation around the challenges that marketing teams face during big world events and get actionable solutions and tips to navigate these complexities with confidence. 

Hear from experts like Layla Revis, VP of Brand and Content at Sprout Social and Nathan Jun Poekert, CMO Advisor, as they discuss: 

• How to identify trending election-related conversations 
• Best practices for managing influencer relationships
• Top ways to avoid a crisis during major events