New Index Data: Refine Your Playbook for Social SophisticationRegister for Webinar
Session time: 1 hour
Social media marketing is in its main character era.
Audiences are no longer just passively consuming branded content, they’re looking for it. 68% of consumers say they follow a brand on social to stay informed about new products or services. And over half of consumers say the most memorable thing a brand can do is respond to customers, underscoring the increased expectation for highly personalized engagements.
As buyer experiences continue to go digital, consumer attitudes have shifted and social media is now the new mall. There’s an opportunity for your brand to capitalize on this shift, but to do so effectively, you must hone in on how your social team can make the most business impact and ultimately, drive revenue.
Dive into our newly released Index report to guide your brand on how to refine its social media playbook and give you the data to demonstrate social’s org-wide impact.
- Four key investments guiding the socially sophisticated marketer
- What consumers are looking for from your brand today
- How to effectively communicate social’s impact on revenue to business leaders
Want to get the most out of this event and connect with other like-minded professionals? Join our community, The Arboretum, to keep the conversation going, access additional resources and get exclusive swag.
Jonathan Zuluaga is a Community Strategist at Sprout Social. From working as a social media strategist working at agencies like Havas to being in-house at Great Wolf Resorts, his background has given him the chance to understand clients and brands from both sides of the business. A passionate strategist and connector during the day and a creative in his off time, Jonathan spends his free time as a photographer, making cocktails and studying his obsession with minimalism.
Rachael is the Director of Social Media at Sprout Social and was a mega Sprout fan and user prior to joining the team. Her main focus is to strategize and maintain our own social presence. Outside of work, Rachael is an avid squirrel enthusiast and massive meme-aholic! @RachaelSamuels
Sarah Corley is a Marketing Campaign Strategist at Sprout Social. When she isn’t rocking the marketing world you’ll find her A) cooking/baking up a storm, B) with her nose in a book, C) wine tasting, D) playing piano or E) all of the above. Sarah’s claim to fame is setting a Guinness World Record when she worked for Nestle Toll House. @srcorley
Register for a free webinar
Emerging social media job titles you need to know for 2024Published on December 19, 2023 Reading time 7 minutes
3 analog skills every social media manager needs, from one who’s been in the field 12+ yearsPublished on November 15, 2023 Reading time 4 minutes
Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careersPublished on June 27, 2023 Reading time 14 minutes
Should I stay or should I go? Marketers’ POV on how long they’ll stay in socialPublished on June 14, 2023 Reading time 4 minutes