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Register for a free webinar

How to Build the Case for Social Media Investment in a Tight Economy

Register for Webinar

Session time: 45 minutes

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst social media platform changes, budget cuts and a cost of living crisis, it feels a bit like the obstacle course is on fire.

If you’re feeling the heat, we see you and hear you. Managing social through tricky markets requires an additional layer of focus, rigor and empathy. It’s challenging to navigate but possible with extra preparation. 

Tune in to our webinar to hear about what you need to know to successfully navigate social media marketing through times of economic contraction.

In 45 minutes you’ll learn:

  • Positioning statements for influencing the C-suite towards continued social media investments
  • Why social matters across your entire business
  • 5 ways to maximize your current social media resources


Greg Rokisky

Social Media Strategist Sprout Social

Greg Rokisky is a Social Media Strategist at Sprout Social, where he supports social strategy and social-first initiatives optimized for engagement and conversation. Outside of obsessing about social, he’s typically over-caffeinated, buried in a book and convincing people that unicorns are more than mythical. Tweet him your hot takes at @GregRokisky. @GregRokisky

Ronnie Gomez

Content Strategist Sprout Social

Ronnie Gomez is a content strategist at Sprout Social, where she uses her research skills to create helpful, actionable content for social media professionals at every stage of their careers. When she isn’t nose-deep in a Google doc, she is either reading, drinking coffee, or fighting with her sewing machine. Keep up with her work @ronniegthinks. @ronniegthinks

Sarah Corley

Demand Generation Strategist Sprout Social

Sarah Corley is the Demand Generation Strategist at Sprout Social. When she isn’t rocking the marketing world you’ll find her A) cooking/baking up a storm, B) with her nose in a book, C) wine tasting, D) playing piano or E) all of the above. Sarah’s claim to fame is setting a Guinness World Record when she worked for Nestle Toll House. @srcorley