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Social Media Marketing Tactics & Strategies for Success

Planning and strategizing are important. But unless you’re implementing smart social media marketing tactics, you won’t see growth. The question is, which tactics work? What can your brand do on Twitter, Facebook and Instagram to grow your audience, keep current customers engaged and reach your goals? We’ve compiled our top posts focused on proven social media marketing tactics to point you in the right direction.

Instagram Marketing Tactics

Hashtags, influencers and consistency are key for Instagram growth. But how do you put these social media marketing tactics into action? Here are some of the best Instagram tactics and strategies you can implement:

12 Instagram Hacks That Actually Work

Become an Instagram power user by mastering these 12 hacks. This list of Instagram hacks will make you more efficient, convert your casual fans into customers and allow you to get the most out of Instagram.

How to Host a Successful Instagram Takeover

Instagram takeovers allow you to harness the power of influencers and siphon off some of their audience. But not all takeovers are guaranteed to be a success. Follow our guide to learn how to host a successful Instagram takeover.

How to Create a Worthwhile Instagram Contest

Everybody like free stuff, including your target audience. Hosting an Instagram contest builds engagement, allows you to get user-generated content and attracts new followers. But if you’re not careful, your contest will only result in an audience full of freebie seekers that offer little to no value for your brand.

Grow Your Audience With Hashtags for Instagram

Hashtags are one of the best ways to increase visibility for your Instagram posts, since the app’s search feature is built on them. Does your brand’s content show up when your target audience is looking for your hashtags? Are you even using the correct hashtags? Read this guide to find out everything you need to know.

Twitter Marketing Tactics

Twitter has been around for a long time, and the competition grew significantly as more brands jumped on board. In order to stand out and get all the benefits Twitter has to offer, you have to go beyond sending occasional Tweets promoting your blog posts. Try these tactics out to be a more effective Twitter marketer.

How to Find the Best Twitter Hashtags

Twitter is the platform that made hashtags a “thing” for social media. Twitter hashtags are used to categorize your content and increase visibility. But not all hashtags are going to be relevant to your brand, or provide you with real value. Read through our guide to learn how to find the best Twitter hashtags for your brand.

The Ultimate Guide to Twitter Chats

Engage with your audience. Get seen as a thought leader in your industry. Build relationships with influencers. Those are just a few of the benefits that come along with starting or participating in Twitter Chats. Here’s how to do it effectively.

11 Ways Marketers Can Use Twitter Polls

Twitter Polls are another cool way to engage with your audience. Use this social media tactic to get into the minds of your audience and stand out in their feeds.

How to Run Twitter Contests

Whether you’re just getting started on Twitter or already have an established following, hosting a Twitter contest is a great way to attract new followers and engage with your current ones.

Facebook Marketing Tactics

Facebook’s organic reach has dwindled down considerably over the past 5-10 years, leaving marketers struggling to find ways to reach their target audience on the network. If you’ve been straining your brain (and your budget) to crack the Facebook marketing code, try these social media marketing tactics.

Social Media Contests

Just like with any other social platform, hosting a contest on Facebook is one of the quickest and easiest ways to attract new people. Thanks to the different Facebook apps available for business pages, you don’t have to stick to the standard “like our page to enter” approach. Here are some ideas to get your creativity flowing.

7 Benefits of Using Facebook Live for Business

Live streaming is one of the top social media trends of the past few years, and it’s likely to continue. If you’re not on board yet, here are seven reasons to give Facebook Live a try.

How to Use Facebook Messenger for Business

Social media automation isn’t a thing of the future, it’s happening right now. Facebook Messenger, used in conjunction with chatbots, can be used to streamline your customer service efforts by slightly automating responses to incoming messages.

Shedding Light on Facebook Dark Posts

Your organic posts are only seen by a fraction of your audience. If you’re not getting the reach or engagement you’d like, Facebook Dark Posts can help. These are paid ads that show up in your audience’s news feeds like organic posts, but don’t show up on your own wall. Learn more about what Facebook Dark Posts are and how to use them for your business.

General Social Media Marketing Tactics

There are some social media marketing tactics that aren’t specific to any single network. Instead, these tactics can be deployed as a part of your overall social strategy and on multiple profiles. Give them a try on Facebook, Instagram, Pinterest or any of your other accounts.

Complete Guide to Influencer Marketing

Influencer marketing is one of the hottest social media marketing tactics we’ve seen in the past few years. Brands have achieved amazing returns, substantially grown their audiences and reaped plenty of other benefits as well. Check out this guide to find out how you can implement influencer marketing into your own strategy.

How to Rise Above Social Media Algorithms

With all the major social networks switching moving to algorithmic based feeds, marketers need to know how to adapt. Here’s how to get your content noticed in your audience’s feed and rise above social media algorithms.

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