Social Marketing Guide: 7 Steps To Creating a Winning Strategy

Do you have your social media marketing strategy squared away? If not, we don’t blame you. As the social space matures, brands continue to realize that it has a real and measurable impact on a business’ bottom line. Social media can no longer live in a silo – it must work in tandem with the rest of your business strategy.

There’s been a whirlwind of changes in the social space recently and today even as brands realize the importance of social media, many are still unsure how to take full advantage of all the different social channels. This seven-step guide from Sprout Social walks you through the entire process of creating and executing a social media marketing strategy that fits your brand perfectly.

Overcome analysis paralysis and tackle your goals with a sense of purpose with the key steps you need to identify your goals, engage audiences and optimize your results. For each step, we’ve incorporated a checklist to break down the essential tasks and keep you on track. Identify your brand’s biggest challenges and set your team up for success with our seven essential steps for building a social media marketing strategy:

• Ensure social goals solve challenges
• Extend social marketing efforts throughout your organization
• Focus on networks that add value
• Create engaging content
• Identify business opportunities through social
• Engage instead of ignore
• Track, improve and market your efforts