The social media marketing industry is booming. Brands are more active on social media than ever. They’re interacting with customers, sharing images from events, promoting their latest products and everything in between. As a result, many brands are expanding their social media departments. Whether you’re a company looking to grow your team, or an individual trying to further your career, you can benefit from this collection of articles.
Understanding Social Media Roles
Social media marketing didn’t even exist just 10 years ago, but now is one of the hottest career paths in marketing. There are several roles you can pursue depending on your skills and passions. If you’re considering a career in social media, these articles will help give you better insights into what path to take.
Pop quiz: who matters most when it comes to your social presence? Your followers? The folks whose attention you’re trying to… Read More
Social Media Managers vs. Community Managers
Contrary to popular belief, social media and community managers are not the same thing. While both engage with a brand’s audience and customers, they have different roles and responsibilities. Check out this post to learn more about the role each position plays within an organization.
Social Media Manager Salaries
While pay can vary depending on experience, location and the business, it’s always nice to get a baseline for how much social media managers are paid. Whether you want to know the average salary for social media managers or you’re trying to figure out how much to pay a new hire, this post will fill you in on everything you need to know.
The role of the social media manager is still relatively new. Ten years ago, if you told someone you were seeking… Read More
Which Type of Social Media Manager Are You?
Not all social media managers approach the role the same. Depending on their skillset, experiences and marketing style, their approaches may be different. Here’s a look at seven different types of social media managers. Which one are you?
What Makes a Good Social Media Analyst?
When most people think of social media marketing, they immediately imagine posting on Facebook and Instagram, or responding to Tweets. Social media analysts handle the other side, which includes analyzing campaigns, tracking trends and getting a sense of what’s working. Here’s what it takes to be an effective social media analyst.
Hiring Social Media Talent
Hiring for a field that didn’t exist 10 years ago can be an exciting and a new experience for hiring managers. As such a new career field, it can be difficult to know what to look for or how to recruit top talent for social media marketing positions. Use these articles to guide your hiring process.
Writing Job Descriptions for Social Media Managers
A social media manager is typically one of the first hires companies make when trying to build a social media team. But since the role of social media manager can be somewhat broad, you have to be mindful of what you put in the job description. Check out this article to make sure you’re attracting the right applicants.
Try Facebook Ads
While most of the ads you see on Facebook promote products, events or content, some brands are getting creative and using Facebook Ads to find social media hires. If you’re looking to break free of traditional hiring tactics, follow this guide to learn how to attract top talent with Facebook Ads.
Building Your Dream Team
As your organization grows, it’ll take more than one or two people to manage your social efforts. But where do you start? Which roles are the most critical to fill for your brand? Use the tips in this article to build a dynamic social media team from the ground up.
Improving Your Social Media Skills
As a social media marketer, there’s always new things to learn. Whether it’s mastering a new platform, keeping up with industry news or simply improving your overall marketing skills, you can always grow. Here are some resources to help you become a better social media marketer.
Do You Have These Skills?
As a social media manager, there are certain skills that are a necessity in order to perform at the highest level. In this guide, we outlined nine must-have skills for every social media manager. Find out which ones you have, and the areas you can improve on.
Add to Your Social Media Library
One of the best ways to learn is through the experiences of others. Over the years, several social media marketers have put their knowledge and experiences together and published them in books. If you’re aiming to learn more about social media from some of the best in the business, add these books to your reading list.
Check Out These Blogs for Inspiration
There are hundreds, if not thousands of marketing related blogs online. Unfortunately, not all of them are reliable sources of information. But not to worry. We’ve compiled a list of the top blogs to learn everything you need to know about social media marketing.
Build Your Personal Brand
As a social media marketer, it’s always a good idea to build your presence on social. Whether you’re a freelancer looking to earn new clients or you’re on the market for a new job in social media, establishing your brand is a great way to get noticed. Here are some tips to build a personal brand that matters.