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Template: Create a Better Annual Social Media Budget

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It’s true. You do have to spend money to make money, especially in marketing. A high-performing social media team is only as good as the resources and technology they have access to, and those tools come at a price. 

Budget is the number one resource marketers say they need to achieve their goals for social. Make sure your team has what they need for the year ahead with a well-documented social media marketing budget. Outlining expenses ahead of time will help you allocate your spend wisely, track ROI and justify more investments down the line. 

Use this annual social media budget template as is, or build on it to create a custom budgeting spreadsheet that aligns with your specific goals. It will help you plan and track expenses associated with:

  • Content creation and production
  • Software licenses 
  • Paid advertising
  • Team development

Download the annual social media budget template and get planning today. 

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