- Answer Questions. The questions may not even be directed at you and that’s fine. If the question pertains to your area of expertise, you can still join the conversation and answer as an expert on the topic.
- Give out Tips and Tricks Freely. For example, if you’re an arborist, reveal your methods for eliminating wood bugs. If you’re a dry cleaner, give away your best tips to get common stains out of clothes. It may be counter-intuitive to train your market to do the little things themselves, but they will love you for it, reward you with expert status and turn to you when they have a real problem that requires a professional (and billable) touch!
- Make Connections. You have clients with needs; you have industry connections with solutions. When you see an opportunity there, hook them up. The favor will not be forgotten and all three parties will benefit.
- Refer Interesting or Useful Content. To be useful to your followers you don’t need to have all of the answers, simply aggregating the answers and directing people onto the right path will set you apart from the majority of businesses who greedily horde the attention of their connections.
- Be Interesting. Social Media can be fun too – never forget that. Feel free to allow your brand to ‘goof off’ every once in a while. Post a funny video, tell a joke, poke fun at yourself – have a personality!
Businesses that add these kinds of value are a part of something truly special: a place where mutual benefit flourishes and the selfish are forced to the fringes. The future of social media is bright for those who know that it’s better to “tweet than to receive”.
Do you have a good story of how you gave something away and it came back to you even bigger or better? Let us know by leaving a comment, below.