• Community Mgmt

#SproutChat Recap: Turning Your Passion Into Your Livelihood

We all have passions and hobbies outside of work, things we do because we love them. Sometimes these activities earn us additional income. But, most of the time, we only hope that these passions will manifest themselves into a full-time career. …

  • Advertising
  • Community Mgmt

11 Best-In-Class Strategies for Social Media in Higher Education

Recently, Sprout Social was lucky enough to host a “Social Media in Higher Education Roundtable Discussion” with some of the brightest minds in the industry. Together our panel addressed the most pressing questions social media…

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  • Community Mgmt

10 Social Media Branding Strategies Every Business Should Follow

Social media can be used for a variety of purposes. Whether it’s social selling, content marketing or customer support, social media gives you the perfect opportunity to reach your target audience and build your brand. However, with so…

  • Analytics
  • Community Mgmt

New Report: Media & Entertainment Industry a Major Social Outlier

In anticipation of the Super Bowl and Academy Awards, the latest installment of The Sprout Social Index—now published quarterly—takes a closer look at social trends across the media and entertainment industry. We’ve tracked and analyzed message volume, response rates, response…

  • Product Updates

New Reports Home Page Provides Streamlined Analytics Information

2015 was a big year for Sprout’s suite of reporting tools. We added new reports, refreshed existing ones and gained access to new social data. As we continue enhancing our analytics to provide customers with the most…

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  • Customer Care

How to Build a Dynamic Social Media Team

It wasn’t long ago when organizations asked themselves if they actually needed a social media presence. Nowadays, most businesses have at least considered gathering a social media team or at the minimum, finding the right…

  • Community Mgmt

#SproutChat Recap: Audience Targeting

Audience targeting on social can be an effective way to distribute messaging to specific subsets of your brand’s communities. Targeting is defined differently on each network and there are a number of options for organic post targeting, as…

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  • Twitter

A Comprehensive Guide to Mastering Twitter Video

Twitter is one of the most established social media platforms available to businesses today, which has created a lot of stiff competition. As a result, trying to differentiate yourself from the millions of other companies…

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  • Instagram

How to Create an Instagram Marketing Strategy

Instagram, with more than 40 billion images shared and 400 million monthly active users, generates an average of 80 million photos per day. The mobile-based photo- and video-sharing social network powers the sharing of images…

  • Sprout Engineering
  • Team Sprout

Meet Team Sprout: Alex C., Software Engineer

Here at Sprout, we put a strong emphasis on helping employees grow: as new professionals, as managers and as part of the team. It’s particularly rewarding to see the growth of team members for whom…


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