Summer is just around the corner and we’re getting ready by brushing up on our social game. This June, #SproutChat is bringing you insight on industry topics ranging from growing an engaged audience on social to improving your social strategy with data. See a topic that interests you? Use the “add to event” button to ensure a calendar reminder.
Wednesday, June 7: Using Analytics to Improve Your Social Strategy
Marketers know that analytics are an integral part of any social campaign, but how do you identify which metrics matter most? And, once you determine them, how do apply your learnings? We’ll chat about how to keep track of analytics that can help improve your social strategy.
Wednesday, June 14: Marketing With Instagram Stories
Instagram Stories powers marketers with a dynamic, affordable, video medium that can drive awareness and help prompt purchase. In this week’s #SproutChat, we’ll discuss ways your brand can incorporate Stories into its social strategy and hear from our community on the benefits of this feature.
Wednesday, June 21: Adam Greenbaum on Building an Audience
Building a robust following on social is rough, especially when you’re starting from the ground up. This week, we’ll be joined by Sprout All Star and CEO at Whisker Cloud, Adam Greenbaum, for pointers on growing your community from zero while still maintaining an engaged audience.
Wednesday, June 28: Adam Buchanan Discusses Influencer Marketing
Influencer marketing drives awareness and communicates your brand’s benefits to an audience your organization wouldn’t otherwise reach. This week, Sprout All Star and Digital Marketer, Adam Buchanan, will walk us through the benefits of partnership programs and how to identify influencers.