Instagram is preparing for the holiday season by introducing new sticker options aimed to increase engagement.
The “App” sticker allows users to promote other applications in their Stories, which could be useful for businesses promoting other apps. Instagram is also experimenting with a “Secret” sticker, which offers special content to message responders, and a “Music Pick” sticker, which allows users to share their favorite music. These updates, with a few others, are intended to keep users interested in browsing Stories beyond the holiday season.
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