January 19, 2016

Publishers can now add targeting criteria including age, gender, relationship status and more when creating a Facebook Page post from Compose. Facebook News Feed targeting is an effective way for publishers to optimize organic reach and ensure their content is reaching the right audience.

1. How To:
2. Open the Compose window.
3. Select one or several Facebook Page profiles from the profile picker menu.
4. Click the globe icon in the bottom left corner to open the Audience Targeting menu.
5. Choose Target Your Post to apply News Feed targeting criteria based on gender, relationship status, educational status, interested in, age, location or language.*
6. Navigate thru each Audience Targeting option to apply your desired targeting criteria.
7. Click the green button (Send, Schedule, Queue, Submit for Approval or Save) to either publish immediately, schedule or queue for future delivery, submit the message for approval or save as a draft.

*Note: To learn more about the difference between Limit Your Post’s Audience and Target Your Post, visit this comprehensive article on social media targeting via Sprout.