What’s New in Sprout

September 16, 2019

Dive deeper into data and define your story with Premium Analytics

Sprout users across all plans can now purchase Premium Analytics as an add-on to gain access to all of Sprout’s reports and unlock configurable metric selection, dynamic and interactive charts, advanced filtering capabilities, custom comparison periods and new network-specific metrics on top of their existing reports. Please reach out to your contact at Sprout to purchase Premium Analytics. 

Note: Tagging is dependent on plan level so you will not have access to Tag reporting or filtering if you buy the add-on with a Standard plan.

Layered functionality to maintain ease-of-use for Premium Analytics

Premium Analytics offers advanced capabilities for Sprout’s Facebook, Instagram and Sent Message Performance reports, all of the Paid Performance reports and the Report Builder. This makes it possible to take control of your data and expand the insights you uncover without having to learn new software or processes. 

  1. HOW TO: 
  2. Open any of the enhanced reports included in Premium Analytics. 
  3. Notice additional metrics, filters and charts throughout the report. 
  4. The screen recording below highlights the new areas to look out for in purple.

Compare custom time periods

As a part of Premium Analytics, you can use customized comparison periods to compare and contrast performance across time frames unique to your business. With custom comparisons, you can now benchmark performance against business-specific times or events. 

  1. HOW TO: 
  2. Open any of the enhanced reports included in Premium Analytics. 
  3. Under the Report Period,  select the Custom option in the “Activity Date Range” or “Compare to” drop-downs. 
  4. Select the custom date ranges in the calendar.

Filter based on tags, content type and message type on the Sent Message Performance report

With Premium Analytics, use advanced filtering options to quickly drill down into metrics related to specific pieces of content to better understand strategy performance. 

  1. HOW TO: 
  2. Open the Sent message Performance report for Premium Analytics. 
  3. On the right-hand rail, select Facebook or Instagram (other networks coming soon). This will expand a list of metrics. 
  4. Select each metric individually to narrow your view.

 

Select and save the metrics that matter most to you

Using Premium Analytics, take full freedom over the metrics you want to measure and how they are measured. Select the metrics you need to define the story you want your data to tell, as well as decide how certain metrics such as engagement should be defined and tracked. 

  1. HOW TO: 
  2. Open any of the enhanced reports included in Premium Analytics. 
  3. In the summary section, select the more options icon on the right side of the report. 
  4. Select the metrics you’d like to measure.
  5. Drag and drop to reorder the metrics within the table.

Visualize data with interactive charts and graphs

Sprout users on Premium Analytics can configure which metrics are displayed and how in various charts and graphs throughout their reports. 

  1. HOW TO: 
  2. Open any of the enhanced reports included in Premium Analytics. 
  3. Click on the dropdown icon above each chart or graph throughout the report. 
  4. Select your desired metrics to dimension the graph and visualize data as desired.

Create fully customized organic and paid reports from the ground up

Sprout users on Premium Analytics can leverage an enhanced version of the Report Builder to create more in-depth custom reports for Facebook, Instagram organic data and paid data across all networks supported in Sprout’s Paid Performance reporting. 

  1. HOW TO: 
  2. Add a Facebook or Instagram widget to your custom report. 
  3. Click the more options icon or the drop-down menus throughout the report to narrow your metrics.

September 9, 2019

Create Notes on the Publishing Calendar from Sprout’s iOS App

With Sprout’s iOS App, you can create, edit or delete notes from the Publishing Calendar for an even more comprehensive look into your social strategy.

  1. HOW-TO
  2. Go to the Calendar.
  3. Scroll to your desired date. Then, tap the Add Content icon.
  4. Tap Create a Note.
  5. Enter a title and description. Specify the start and end dates for the note. Select your preferred color choice.
  6. Tap Save.

Create Notes on the Publishing Calendar from Sprout’s Android App

With Sprout’s Android App, you can create, edit or delete notes from the Publishing Calendar for an even more comprehensive look into your social strategy.

  1. HOW-TO
  2. From anywhere in the application, tap the Compose icon and select Calendar Note.
  3. Enter a title and description. Specify the start and end dates for the note. Select your preferred color choice.
  4. Tap Save.

Also, you can add notes by going to the Calendar, scroll to your desired date, tap the Add Content icon and tap Create a Note.

August 27, 2019

Compare your Twitter performance against your competition with the Twitter Competitors Report

You can now compare your profiles’ overall audience growth and mentions across multiple Twitter Profiles for ongoing competitive analysis.

  1. HOW-TO
  2. Go to Reports.
  3. From the left navigation panel, select the Twitter Reports dropdown.
  4. Then, select the Twitter Competitors Report.
  5. Select your preferred Twitter profiles (owned and competitor).
  6. Select your preferred date range.

 

August 23, 2019

Access 30-Day Volume Preview when Creating a Listening Topic

Advanced Listening users will now be able to see a full 30-day volume snapshot when previewing a Topic in the Query Builder. 

Note – this preview data is built upon Twitter data only, so if the Topic contains other networks the actual volume count is likely to be higher.

  1. HOW-TO:
  2. Once you preview your Topic and the data populates, click the blue “spark line” under the Topic Preview header (it will show a number and a mini-chart line).
  3. A new chart will appear, which shows the Topic volume for the past 30 days (across Twitter only).
  4. Hover your mouse across any point of the chart line to see a daily volume snapshot.
  5. Click the green “Start Listening” button to begin listening to the Topic in Sprout.

Progress Indicator for 30 Day Backfills

Advanced Listening users will now be able to track the data gathering process after they create a new Topic in the Topic Builder. 

  1. HOW-TO:
  2. Once you’ve clicked “Start Listening”, a new panel will appear at the top of the Insights view that shows a progress bar for the data gathering process (can take 3-5 minutes).
  3. Once the data has been successfully gathered and processed, click the “Refresh” button to refresh the data. 

August 19, 2019

Analyze successes with the new Facebook Pages Report

The new Facebook Pages Report features a refreshed format to help you drive strategic decisions, as well as new metrics such as engagement rate and video views to give you a comprehensive overview of your performance.

  1. HOW TO:
  2. Select Facebook Pages Report from your left nav or Reports Home.
  3. Select your desired data range using the Date Picker or pick from the options in the Date Picker dropdown.
  4. Use the right rail to select or deselect the profiles you would like included in your report.

Identify top posts for Facebook in the Sent Message Performance Report

The Sent Messages Performance report now houses message-level data for Facebook. Users can sort by any of the included metrics for Facebook in order to easily identify top-performing posts. 

  1. HOW TO:
  2. In the Sent Messages Performance Report, use the right rail to Select or Deselect the Facebook profiles you would like included in your report.

August 14, 2019

Repost an Instagram Post from Advanced Listening

You can now reshare public Instagram posts discovered from Advanced Listening in the Messages tab.

  1. HOW-TO:
  2. Open the Listening tab.
  3. Select an active topic and click the Messages tab within the topic.
  4. From the right bar, make sure an Instagram profile is activated under the Networks section. 
  5. Click the Repost icon on a message.

Retweet a Twitter Post from Advanced Listening

You can now retweet public Twitter posts discovered from Advanced Listening in the Messages tab.

  1. HOW-TO:
  2. Open the Listening tab.
  3. Select an active topic and click the Messages tab within the topic.
  4. From the right bar, make sure a Twitter profile is activated under the Networks section. 
  5. Click the Repost icon on a message.

August 13, 2019

Create Notes on the List View of the Publishing Calendar

You can create notes from the List View of the Publishing Calendar for an even more comprehensive look into your social strategy.

Utilize Calendar Notes for highlighting new opportunities to try new concepts, tap into resonating holidays or local events and support key company or client initiatives, all while maintaining a solid publishing strategy.

  1. HOW-TO
  2. Go to Publishing.
  3. From the left side panel, select Calendar.
  4. From the List View, scroll to your desired date and hover over the date. Then, select Add Note.
  5. Select your preferred date(s). Enter a title and description. Select your preferred color choice.
  6. Select Save.

Create Notes on the Week View of the Publishing Calendar

You can create notes from the Week View of the Publishing Calendar for an even more comprehensive look into your social strategy.

Utilize Calendar Notes for highlighting new opportunities to try new concepts, tap into resonating holidays or local events and support key company or client initiatives, all while maintaining a solid publishing strategy.

  1. HOW-TO
  2. Go to Publishing.
  3. From the left side panel, select Calendar.
  4. From the Week View, select Add Note from underneath your desired date.
  5. Select your preferred date(s). Enter a title and description. Select your preferred color choice.
  6. Select Save.

Create Notes on the Month View of the Publishing Calendar

You can create notes from the Month View of the Publishing Calendar for an even more comprehensive look into your social strategy.

Utilize Calendar Notes for highlighting new opportunities to try new concepts, tap into resonating holidays or local events and support key company or client initiatives, all while maintaining a solid publishing strategy.

  1. HOW-TO
  2. Go to Publishing.
  3. From the left side panel, select Calendar.
  4. From the Month View, hover over your desired date and select Note.
  5. Select your preferred date(s). Enter a title and description. Select your preferred color choice.
  6. Select Save.

August 12, 2019

Connect a TripAdvisor Profile with Automatic Lookup

Connect your TripAdvisor profiles with the automatic lookup process to start monitoring and managing your TripAdvisor reviews from the Sprout platform. You must have Manage Profiles & Permissions access to connect profiles. 

Note – To use this feature, your account must already have Facebook Pages connected to Sprout (so that we can match these locations with your TripAdvisor locations).

  1. HOW-TO
  2. Click the “Connect profile” button (box with plus sign) in the upper-right corner of the app. 
  3. Choose TripAdvisor.
  4. On the next screen, make sure “Automatic Lookup” is selected.
  5. Click “Lookup locations automatically” 
  6. Once Sprout finds the locations, you can select which locations you want to connect by checking the box next to each name or choose Select All to connect all your locations.
  7. Click the “Add Locations” button in the bottom right corner of the screen.

Note – It may take up to 24 hours for TripAdvisor to activate your profile connection. Once profiles are activated, you will see your reviews being pulled into the Reviews tab stream.

Connect a TripAdvisor Profile with Manual Lookup

Connect your TripAdvisor profiles with Sprout’s manual process to start monitoring and managing your TripAdvisor reviews. You must have Manage Profiles & Permissions access to connect a profile to your Sprout account.

  1. HOW-TO:
  2. Click the “Connect profile” button (box with plus sign) in the upper-right corner of the app. 
  3. Choose TripAdvisor.
  4. On the next screen, select “Manual Lookup.”
  5. In another browser or window, visit the native TripAdvisor location page you want to connect, and copy and paste the URL into the search bar.
  6. Click the “Add Locations” button in the bottom right corner of the screen.

Note – It may take up to 24 hours for TripAdvisor to activate your profile connection. Once profiles are activated, you will see your reviews being pulled into the Reviews tab stream.

Monitor and Manage TripAdvisor Reviews

Monitor and manage your TripAdvisor reviews from the Reviews tab in the Sprout platform. Start managing your reviews in the new tab by clicking the Reviews star icon in the top right of the navigation bar. Reviews is available to all plans.

  1. HOW-TO: 
  2. Filter reviews in the Filter Bar on the right. You can filter by date range, message status, profile, and rating (including star rating and recommends/does not recommend)
  3. Tag reviews and Mark as Complete by clicking the corresponding icons in the bottom of the review message. 
  4. Contextual options can be found by hovering over a review and selecting the Gear Icon in the top right.
  5. Save specific filter sets to create Custom Views, which you can share with your team members.
  6. Reply to a review by clicking the arrow icon in the bottom right corner of the review message. (See note below for more details)

Reply to TripAdvisor Reviews

TripAdvisor’s integration does not allow direct reply functionality from any of their partner platforms. Instead you can click to reply directly from the native TripAdvisor platform. Your native responses will be visible in the Sprout platform, so you can keep track of the conversation.

  1. HOW-TO:
  2. Reply to a review by clicking the arrow icon in the bottom right corner of the review message.
  3. Once the reply layer opens, click on the External Reply icon in the bottom right corner of the message.
  4. This will take you directly to the native TripAdvisor message in a new browser window, where you will be able to respond.
  5. Return to the Sprout platform to continue managing your reviews.

 

July 29, 2019

Collect Facebook data in Advanced Listening

Advanced Listening users can now track and listen to comments, page posts, and visitor posts on public Facebook pages. This data can be aggregated with other Listening sources to enhance brand, competitive and industry analyses.

  1. HOW TO:
  2. Make sure a Facebook Profile, Page or Ad Account is connected to your group.
  3. Select Create New Topic.
  4. In Topic Builder, select Facebook as a channel.
  5. Input the Facebook pages or public profiles you would like to Listen to.
  6. For existing Topics, simply select the topic, click  “edit” in the right rail and follow the above steps.

 

July 25, 2019

Repost Instagram Mentions from Sprout’s iOS App

You can now reshare public Instagram posts that @mention your profile in the caption or in a comment from Sprout’s iOS app.

  1. HOW-TO:
  2. Go to the Inbox tab.
  3. Tap the Filter menu in the top left.
  4. Select an Instagram profile and turn on the Mentions message type. Tap Done.
  5. Choose your desired post and tap the three dots action icon. Select Repost.

Repost Instagram Media Tags from Sprout’s iOS App

You can now reshare public Instagram posts that tag your profile in a photo or video from Sprout’s iOS app.

  1. HOW-TO:
  2. Go to the Inbox tab.
  3. Tap the Filter menu in the top left.
  4. Select an Instagram profile and turn on the Media Tags message type. Tap Done.
  5. Choose your desired post and tap the three dots action icon. Select Repost.

July 22, 2019

Monitor and manage Facebook and Google My Business reviews

Sprout’s new Reviews tool enables you to easily monitor and manage Facebook and Google My Business reviews across all of your business locations in one centralized stream.

Start managing your reviews in the new tab by clicking the Reviews star icon in the top right of the navigation bar. Reviews is available to all plans. Note: Any Facebook reviews that were previously being pulled into the Smart Inbox will now move permanently to the Reviews tab.

  1. HOW-TO: 
  2. Filter reviews in the Filter Bar on the right. You can filter by date range, message status, profile, and rating (including star rating and recommends/does not recommend)
  3. Reply to a review by clicking the arrow in the bottom right corner of the review message. Here you will also see options to Tag messages and Mark as Complete
  4. Contextual options can be found by hovering over a message and selecting the Gear Icon in the top right.

Connect a Reviews profile

Connect your Facebook and Google My Business profiles to start managing reviews today.  Please note that you must have Manage Profiles & Permissions privilege to connect a profile to your Sprout account.

  1. HOW-TO:
  2. Click the “Connect profile” button (box with plus sign) in the upper-right corner of the app. 
  3. Choose Facebook or Google My Business. If you selected Facebook, click Connect Page.
  4. Click the button in the lower right corner of the Connect a Profile screen.
  5. You will be sent to the corresponding network’s site. Follow the prompts to authorize the profile.
  6. Alternatively, you can click the “Connect a profile” link at the bottom of the Filter Bar in the Reviews tab to add a Facebook Page or a verified and published Google My Business Location.

Create a custom view in the Reviews tab

In the Reviews tab, you can save specific filter sets to create custom views (ex.” 5-Star Ratings”). These views help you prioritize and focus your review management strategy, and can be shared with team members for better collaboration.

  1. HOW-TO: 
  2. In the Reviews tab, click Create New in the Left Navigation Bar. This isolates the Filter Bar on the right side. 
  3. Customize the filters you want for your new View and click Save. All saved Views will appear in the Left Navigation Bar.
  4. Once you click Save, a modal will pop-up for you to Name your View, choose who to Share it with, and click Save again. 
  5. To delete or edit a View, click in the Filter Bar once a View has been selected.

July 17, 2019

Dig into ad-level insights for Facebook & Instagram paid performance

Ad-level data is now available in the Facebook & Instagram Paid Performance Report. Users on Professional and Advanced plans with access to the report will now see two new tabs: an Ad Accounts view that visualizes overall ad account performance and an Ads table which displays data for each individual ad tied to Facebook and Instagram campaigns.

  1. HOW-TO
  2. Make sure you have a Facebook Ad-Account connected
  3. Navigate to the Facebook & Instagram Paid Performance Report
  4. Choose Select Campaigns in the right rail in order to focus your report (see here)
  5. View the Ad Accounts and/or Ads tabs for ad-level data.

July 11, 2019

Streamline reporting with paid data in Report Builder

Paid data is now included in Sprout’s Report Builder. Widgets from the Facebook, Instagram, LinkedIn. and Twitter and Cross-Network Paid Performance Reports can be added alongside existing, organic widgets to provide a complete view of your social performance.

 

  1. HOW-TO
  2. Make sure you have an Ad-Account connected.
  3. Navigate to Report Builder.
  4. Using the Right Rail, select the Facebook (which also contains Instagram Ad data), Twitter, LinkedIn or Group (for Cross-Network Paid options) drop-down.
  5. Choose the paid widgets you would like to include.
  6. To add paid data to an existing report, select the edit button then repeat the above steps.

July 1, 2019

Monitor & Engage with Instagram Mentions in the Smart Inbox

You can now see and engage with messages containing @mentions of your profiles in the Smart Inbox. These messages include any time your profile is @mentioned in a publicly available comment or caption. Mentions can be accessed on Sprout’s web, iOS and Android apps. 

Note: This feature is supported for Instagram Business Profiles only. Learn how to convert and reconnect your profile as a business profile here.

  1. HOW-TO:
  2. From the Smart Inbox, select one or several Instagram profile(s) from the Profile filters in the right bar.
  3. Select the Mentions Instagram message type filter. You’ll now begin to see messages in which your profile was mentioned in the comment or caption.

June 27, 2019

Repost Instagram Media Tags from the Smart Inbox

You can now reshare public Instagram posts that tag your profile in a picture or video post.

  1. HOW-TO:
  2. Open the Messages tab.
  3. From the Filters menu on the right, enable an Instagram profile and the Media Tags message type.
  4. Click the gear icon on a message and select Repost.
  5. (optional) Edit the caption and message details while making sure to include the @profile of the original content creator.

Repost Instagram Posts from Feeds

You can now reshare public Instagram posts discovered from hashtags tracked in the Feeds tab.

  1. HOW-TO:
  2. Open the Feeds tab.
  3. Select Instagram Hashtags on the left and check one or more hashtags from the Filters menu. 
  4. Click the Repost icon on a message.
  5. (optional) Edit the caption and message details while making sure to include the @profile of the original content creator.

June 25, 2019

Add Instagram, Facebook and LinkedIn users to VIP Lists

You can now add Instagram, Facebook and LinkedIn contacts to VIP Lists. Facebook and LinkedIn contacts must be added to lists from the Contact Card (see release notes below). Contacts from all networks can be managed from VIP Lists in Inbox Settings. 

Name your lists according to how you’d like to categorize the users (e.g. influencers, important customers or known spam users), and users on Advanced plans can automatically take actions on these messages by setting up Inbox Rules.

VIP Lists are available for Professional plans and above.

  1. HOW-TO:
  2. Go to your Smart Inbox and click the gear icon on the right bar menu. Select Rule Settings.
  3. Click on the VIP Lists tab.
  4. Select Add new list. Here you can name your list and start adding users. Click Save.
  5. Add an inbox rule by clicking on the Inbox Rules tab and set up a rule to automatically tag, complete or get alerted from users on a specified VIP list or lists.

Add contacts to VIP Lists from the Smart Inbox

You can now add contacts to VIP Lists directly from Contact Cards in the Smart Inbox. VIP Lists are available for Professional plans and above.

  1. HOW-TO:
  2. Go to your Smart Inbox and place your mouse over a contact’s avatar to show their contact card.
  3. At the bottom of the contact card, click Add next to VIP Lists. 
  4. If you don’t have any existing lists or wish to create a new one, click Create New VIP List, type in the list name and hit Return (or Enter) on your keyboard.
  5. Activate the checkmarks next to any lists you’d like to add the contact to.
  6. Click anywhere outside of the contact card to continue.

Add contacts to VIP Lists from the contact view

You can now add contacts to VIP Lists directly from their contact view. VIP Lists are available for Professional plans and above.

  1. HOW-TO:
  2. Go to your Smart Inbox and click a contact’s avatar to show their contact view.
  3. On the right bar, click Add next to VIP Lists. 
  4. If you don’t have any existing lists or wish to create a new one, click Create New VIP List, type in the list name and hit Return (or Enter) on your keyboard.
  5. Activate the checkmarks next to any lists you’d like to add the contact to.

June 21, 2019

Monitor Instagram Media Tags in the Smart Inbox

You can now see messages containing media tags of your profiles in the Smart Inbox. These messages include any posts where your profile is tagged in a publicly available photo or video. Media Tags can be accessed on Sprout’s web, iOS and Android apps. Instagram posts with media tags cannot be replied to, per Instagram’s API restrictions. 

Note: This feature is supported for Instagram Business Profiles only. Learn how to convert and reconnect your profile as a business profile here.

  1. HOW-TO:
  2. From the Smart Inbox, select one or several Instagram profile(s) from the Profile filters in the right bar.
  3. Select the Media Tags Instagram message type filter. You’ll now begin to see photos and videos that your profile is tagged in.

June 4, 2019

Add or Edit Link Tracking to Messages from Compose

You can add or edit tracking to attached links from within Compose when creating new messages for more convenience.

  1. HOW-TO
  2. Go to Compose.
  3. Select your desired LinkedIn Company Page or Facebook Page from the Profile Picker.
  4. Enter message text and desired link. Attach any desired assets, location, tags, etc.
  5. Within the Attached Link section, select Edit Tracking to open the URL tracking form.
  6. Update the default parameters and custom parameters for your attached link. Select Save.
  7. Select your desired delivery method (Send Now, Schedule, Queue, Save as Draft or Submit for Approval.)

 

May 24, 2019

Find messages relevant to your brand with Twitter Search

Twitter Search, formerly Smart Search in Discovery, enables you to quickly find, tag or respond to Twitter messages around selected keywords and locations without creating a full Topic.

  1. HOW TO
  2. Navigate to your Listening tab.
  3.  Select Twitter Search and click + New Twitter Search.
  4. Enter the term you would like to track and click search.
  5. Refine you search by entering a location and proximity to location.

 

Organize your audience with Twitter Follower Tools

Twitter Follower Tools, previously Cleanup and Suggestions in Discovery, allow you to quickly identify those following you, those mentioning you, and those you have exchanged messages with. You can also find followers displaying irregular activity, no activity, or not following you back.

  1. HOW TO
  2. Select the gear icon located at the top right of your screen.
  3. Click Twitter Follower Tools under Support & Resources.
  4. Find and select your desired category.
  5. Hover over the audience member to illuminate options to follow, see conversation, report user, hide profile or view full profile.

May 20, 2019

Focus ads reporting with the Paid Campaign Selector

The Campaign Selector for Sprout’s Paid Performance Reporting  enables you to quickly choose the campaigns you would like to analyze by ad account, campaign start date, and active status.

 

  1. HOW TO
  2. Navigate to the the Paid Performance Report of your choosing.
  3. Click Select Campaigns in the Right Rail.
  4. Select the Ad Account or Accounts containing the campaigns you would like to analyze.
  5. To analyze all campaigns from a selected account make sure the “All Campaigns” button in the center column is selected.
  6. To find individual campaigns quickly, search with the search bar or sort campaigns alphabetically, by start date, or by active status.
  7. To remove campaigns, simply select “Clear All” above the right column or use the drop down next to each account to expose, then remove the individual campaigns.