It’s no secret to marketers that analytics are important, but it’s what you do with your analytics that matters the most. It’s not always easy, but staying on top of reporting is paramount to improving social strategy. Looking at your social goals and tracking your KPIs tells you where adjustments need to be made.
In this week’s #SproutChat we discussed frequency in tracking metrics and key indicators for measuring success in your performance.
Gauge Performance with Engagement Rates
Engagement rates are a telling aspect of your brand’s overall health on social. Tracking this metric enables you to easily pick up on signs of success.
Analyze Data Frequently, but Not Too Frequently
How often you check your data will vary depending on your business’s needs, but it’s best to give campaigns a little room to grow and develop in order to see clear engagement patterns.
Create & Track Goals
In addition to tracking metrics, it’s important to have trackable goals. There are a variety of targets you’ll work toward, but establishing which of those targets contribute to your marketing plan as a whole will help you focus your efforts.
Present Clear & Concise Metrics
Presenting data should be as clear and concise as possible. Don’t overwhelm stakeholders, focus on highlighting patterns, changes or insightful information. Sprout offers ready-to-go reports that are perfect for instances like this.
Test, Learn & Apply
Trial and error is sometimes the best learning experience. Testing small tweaks, like different images or text, is a great way to learn what appeals best to your audience. Apply your results to your social strategy to boost performance.