For example, Sprout’s Smart Inbox is great for making sure you never miss a mention or brand hashtag so that you’re capitalizing on every social opportunity you can.
Monitoring & Listening Are Different
In social terms, it’s easy to conflate monitoring and listening, but it’s important to understand the difference. Monitoring means looking for brand mentions and taking action in a specific time frame. Listening requires additional tools and helps brands discover patterns in their social community’s conversations.
Think of social listening as a long play that can help brands amp up their social strategy.
Brick & Mortar Businesses Can Benefit From Monitoring
Geolocations are a rich place to seek out social engagement with your consumers. Take advantage of running a user-generated content campaign or take your social customer service to the next level by monitoring locations in real time.
Keep Track of Competitors
Utilizing tools like Twitter lists and brand keywords help keep you informed on your competitor’s presence on social. Stay on top of what’s working for them and learn to adapt your strategy in more strategic ways.
Thinking of running an influencer program? Start by monitoring relevant hashtags and brand keywords to find your most influential followers. Tap into existing conversations and establish a relationship. Inviting consumers that are already talking about your brand into your social efforts is a natural and effective way to evolve your engagement strategy.
Tune in next week, Wednesday, August 9 at 2 p.m. CDT, to discuss handling trolls on social. Until then be sure to join our Facebook community to continue the conversation and mingle with folks in the industry.