Using Social Media Analytics to Create Better Content

Webinar Details

Creating and sharing amazing content is one of the most important things you can do on social media. Great content will drive additional social media shares, which can lead to a boost in your social following and a lift in the amount of conversations you have with current and potential customers.

One question stands in the way of you and untold shares and engagement: do you have any idea what kind of content actually resonates with your audience?

Join Sprout Social’s resident social media experts and best friends as they teach you to dig into your own social media analytics to figure out what you should be sharing across your social profiles. In this webinar, you’ll learn:

  • How to pull your social media analytics with Sprout Social
  • How to examine the data to find key social media trends
  • What kind of content resonates with your audience
  • Which hashtags to utilize to increase your reach
  • Whatever you’d like during our Q&A

The Presenters

G. Keenan Schneider

Product Education Lead
Sprout Social

Keenan handles all things training at Sprout Social. He loves teaching people new things, and he’s passionate about technology, photography, and his disdain for cilantro. Find him on Twitter @SproutGKeenan

Michael Patterson

Demand Generation Specialist
Sprout Social

Michael enjoys writing about all things social media, and his insights can be found on Adweek's SocialTimes, Social Media Today and Social Media Examiner. When he isn't pouring over blog posts he can usually be found exploring Chicago's unique neighborhoods and breweries. Find him on Twitter @MPatterson22

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