Publishing content is important. But it’s also necessary to know how well your content performs and if your social media strategy is working. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so.
Whether you’re completely new to the world of digging through social media data, or you look through Twitter and Facebook reports every day, read on for tips that can help take your reporting to the next level.
And, if you haven’t tried Sprout’s robust reporting options yet, start a 30-day free trial to see these features hands-on:
Getting Started With Social Media Analytics
There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. Looking at an engagement or competitor analytics report isn’t as valuable or helpful if you’re unsure of what you’re looking at. But not to worry. We’ve outlined some of the basics that will help you create and analyze your social media reports.
The Metrics You Should Measure
You may be tracking a lot of different metrics, but which ones should your brand focus on? Impressions, conversions, likes or clicks–these are just a few on a long list of data points you could consider. In addition to knowing your top metrics, you also need to know where to find them. This guide will give you all the information you need.
Reach vs Impressions: Understanding Engagement Terms
Two of the most important metrics for marketers are reach and impressions. Together they paint a picture of the number of people that see your posts. Unfortunately some marketers use the two terms interchangeably even though they’re not the same. Here’s the difference between the two, and how to track them.
How to Measure Your Social Media Marketing Strategy
Are you measuring your social media efforts? In order to improve your strategy, you need to know what’s working. In this guide, you’ll learn how to get key demographics about your audience, analyze your content, find out the best time to post and more. If you’re not measuring it, you can’t improve it.
Complete Guide to Hashtag Analytics
Hashtags are an important part of social media platforms like Twitter and Instagram. Learning how to properly use and analyze them can help you get a leg up on the competition. Hashtags make it easier for your content to be discovered and can get you more engagement. But you have to know which ones are the most effective.
When it comes to your company’s social media marketing, hashtags are pretty much an essential part of your content strategy. Read More
Advanced Social Media Analytics
Once you have a basic understanding of the different metrics you can track, and where to find your data, the next step is putting it all into action. Data is useless if you’re not doing anything with it. In this section, we’ll go over some ways you can use social media analytics to improve your business.
We’ve discussed the importance of creating a social media strategy before. Having a clear plan for… Read More
How to do a Social Media Audit
When is the last time you analyzed your social media activity? A social media audit will give you an overview of what’s working with your social media strategy and areas where you can improve. Follow this step-by-step guide to learn how to conduct a social media audit.
Be honest: is your business actually getting anything out of its social media presence? Harsh question? Maybe so. But bear… Read More
How to Measure Social Media ROI
Social media ROI is one of the most heavily debated topics in marketing. What’s the return on a Tweet? How are your Instagram posts impacting your bottom line? Social media ROI might not be as cut and dry as a paid search campaign or other “traditional” marketing channels. But calculating the value your brand earns from social is possible.
Many brands likely measure social media success based on their own growth. Your followers increased 20%, great! You’re averaging 10%… Read More
Ultimate Guide to Social Media Competitive Analysis
Analyzing your competitors can provide insights into what your audience wants to see. You don’t have to copy their exact tactics, but there is plenty to learn from their failures and even some of their successes. But what should you look at when conducting a competitive analysis? Here’s a complete walkthrough to guide you through the process.
Every social media marketer is different. They have their own methods, practices and sets of skills. Read More
Guide to URL Shortening & Tracking for Social Media
When you share links through social media, you want to be able to attribute any traffic, leads and conversions back to a specific social post. In order to do that, you need to track each link you share. In this guide, we’ll show you how to track the links you share on social media, and how to do it without long unappealing URL strings.
Social Media Statistics & Trends
Knowing your brand’s stats and data is important. But it’s also helpful to stay on top of overall social media statistics and trends.
Top Social Media Trends
While the core pieces of social media remain consistent, the tactics and features of different platforms change. In order to be a more effective and efficient marketer, you should stay updated with the latest social media trends. Whether it’s live video, chatbots or other new trends, social is constantly evolving.
47 Social Media Statistics to Bookmark
What types of Instagram posts work best? How much video is watched on Facebook? Are millennials still on Twitter? Knowing the answers to these questions can help you make better decisions like which social media platforms are best for your brand. We’ve compiled a list of 47 social media statistics every marketer needs to see.
Social Media Demographics for Marketers
Do you know who you’re targeting on each social network? Twitter, Facebook, Instagram, Pinterest and other networks don’t have the same exact audience. It’s important to know the demographics of each network so you can cater your content and messaging to fit.
User demographic statistics for any social media network are an essential piece of data for any marketing strategy. Just like… Read More
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