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Social Media Analytics & Reporting Guide

Publishing content is important. But it’s also necessary to know how well your content performs and if your social media strategy is working. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so.

Whether you’re completely new to the world of digging through social media data, or you look through Twitter and Facebook reports every day, read on for tips that can help take your reporting to the next level.

And, if you haven’t tried Sprout’s robust reporting options yet, start a 30-day free trial to see these features hands-on:

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Getting Started With Social Media Analytics

There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. Looking at an engagement or competitor analytics report isn’t as valuable or helpful if you’re unsure of what you’re looking at. But not to worry. We’ve outlined some of the basics that will help you create and analyze your social media reports.

The Metrics You Should Measure

You may be tracking a lot of different metrics, but which ones should your brand focus on? Impressions, conversions, likes or clicks–these are just a few on a long list of data points you could consider. In addition to knowing your top metrics, you also need to know where to find them. This guide will give you all the information you need.

Reach vs Impressions: Understanding Engagement Terms

Two of the most important metrics for marketers are reach and impressions. Together they paint a picture of the number of people that see your posts. Unfortunately some marketers use the two terms interchangeably even though they’re not the same. Here’s the difference between the two, and how to track them.

How to Measure Your Social Media Marketing Strategy

Are you measuring your social media efforts? In order to improve your strategy, you need to know what’s working. In this guide, you’ll learn how to get key demographics about your audience, analyze your content, find out the best time to post and more. If you’re not measuring it, you can’t improve it.

Complete Guide to Hashtag Analytics

Hashtags are an important part of social media platforms like Twitter and Instagram. Learning how to properly use and analyze them can help you get a leg up on the competition. Hashtags make it easier for your content to be discovered and can get you more engagement. But you have to know which ones are the most effective.

Advanced Social Media Analytics

Once you have a basic understanding of the different metrics you can track, and where to find your data, the next step is putting it all into action. Data is useless if you’re not doing anything with it. In this section, we’ll go over some ways you can use social media analytics to improve your business.

How to do a Social Media Audit

When is the last time you analyzed your social media activity? A social media audit will give you an overview of what’s working with your social media strategy and areas where you can improve. Follow this step-by-step guide to learn how to conduct a social media audit.

How to Measure Social Media ROI

Social media ROI is one of the most heavily debated topics in marketing. What’s the return on a Tweet? How are your Instagram posts impacting your bottom line? Social media ROI might not be as cut and dry as a paid search campaign or other “traditional” marketing channels. But calculating the value your brand earns from social is possible.

Ultimate Guide to Social Media Competitive Analysis

Analyzing your competitors can provide insights into what your audience wants to see. You don’t have to copy their exact tactics, but there is plenty to learn from their failures and even some of their successes. But what should you look at when conducting a competitive analysis? Here’s a complete walkthrough to guide you through the process.

Guide to URL Shortening & Tracking for Social Media

When you share links through social media, you want to be able to attribute any traffic, leads and conversions back to a specific social post. In order to do that, you need to track each link you share. In this guide, we’ll show you how to track the links you share on social media, and how to do it without long unappealing URL strings.

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