Building up a social audience from scratch can feel daunting. It takes patience, but working through best practices can save you a lot of time and effort.

In this week’s #SproutChat, Sprout All Star and WhiskerCloud CEO, Adam Greenbaum joined to discuss his tips for growing your audience on social from the ground up, the resources you need to get started and the importance of social media etiquette.

Consistency & Engagement are Key

Make sure you’re posting consistent and relevant content. You’ll want to maintain consistency in your engagement strategy and stray away from over-selling yourself. Create genuine dialog with your audience for lasting results.

Follow Social Media Etiquette

Keep the basics of social media etiquette in mind when you’re tying to build your following. Your audience has a keen sense of what’s inauthentic and over-selling your brand or using auto DMs are easy to see through.

Spend Time on Platforms Where your Audience Lives

Before you start expanding your following, take time to think about your business goals. Each channel has unique benefits, so focus on the platforms that your audience spends the most time on and aligns most with your brand.

Tap Into Communities to Broaden Your Audience

Explore relevant groups or communities on LinkedIn and Facebook or specific hashtags on Instagram and Twitter to network with others in your industry. These communities will be a great starting point to grow your audience and you’ll begin to broaden your reach from there.

See you next week, June 28 at 2 p.m. CDT to discuss influencer marketing with Sprout All Star, Adam Buchanan of Experticity. Until then, network in our Facebook community and to let us know of any other social media marketing topics on your mind.