Sprout Blog
Sprout Social offers a suite of social media solutions that supports organizations and agencies in extending their reach, amplifying their brands and creating real connections with their audiences.
Featured Research
Editor’s Picks
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How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)
Published on June 5, 2025 Reading time 6 minutes - Categories
The state of social media in 2025: Data from Sprout’s latest pulse survey
Published on June 4, 2025 Reading time 5 minutes - Categories
6 targeted Facebook KPIs to improve social media ROI
Published on June 3, 2025 Reading time 8 minutes - Reimagine Social Media for Business GrowthTry Sprout for free
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How to find your brand’s niche on social media
Published on June 3, 2025 Reading time 10 minutes - Categories
TikTok Promotion: Boost your visibility in 2025
Published on May 30, 2025 Reading time 7 minutes - Categories
Social media ROI statistics marketers need to know in 2025
Published on May 29, 2025 Reading time 7 minutes - Categories
The complete guide to finding your Instagram target audience
Published on May 28, 2025 Reading time 8 minutes
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37 free social media strategy templates that will elevate your workflows
Published on May 13, 2025 Reading time 14 minutes
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How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)
You understand the value of social media. You see the engagement, the community building, the…Published on June 5, 2025 Reading time 6 minutes - Categories
6 targeted Facebook KPIs to improve social media ROI
Your Facebook marketing strategy hinges on measurable impact—not just reach. Facebook key performance indicators (KPIs)…Published on June 3, 2025 Reading time 8 minutes - Published on May 5, 2025 Reading time 7 minutesCategories
Social media benchmarks by industry in 2025
Published on May 5, 2025 Reading time 7 minutes
- Categories
The state of social media in 2025: Data from Sprout’s latest pulse survey
Published on June 4, 2025 Reading time 5 minutes - Categories
Humans’ role in an age of AI customer engagement
Published on May 22, 2025 Reading time 5 minutes - Categories
Social media teams are finally growing—stop hiring like it’s 2015
Published on May 19, 2025 Reading time 5 minutes
Topic Hubs
- Social Media Scheduling
- Social media customer service
- Social Media Planning
- Influencer Marketing
- Best Times to Post on Social Media
- Social Media Analytics
- Social Media Management
- Social Media Statistics
- Social Media Marketing
- Social Media ROI
- Social Media Audit
- Crisis Communications
- X (Twitter) Analytics
- Sentiment Analysis
- TikTok Analytics
- Employee Advocacy
- Competitive Analysis
- Instagram Analytics
- Social Media Listening
- Facebook Marketing
- Facebook Analytics
- Instagram Marketing
- TikTok Marketing
- LinkedIn Marketing
- Business Intelligence
- Twitter Marketing
- Reputation Management
- Customer Care
- Social Media Advertising
- Hashtags
- Social Media Content
- Social Media Engagement
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