Mark Zuckerberg recently announced Broadcast Channels, a new feature on Facebook and Messenger that is intended to enhance engagement between Page admins, creators and their communities. These channels enable Page administrators to use polls, distribute exclusive content, and share authentically through voice notes.

The tool is already in testing and is anticipated to go live in the next weeks, allowing anyone on Facebook to join the broadcast channels of their favorite Pages for real-time updates. This is a good opportunity to revisit your Facebook marketing strategy and prepare for this new feature.

Questions or comments? Continue the conversation with social media peers in The Arboretum.