Instagram is testing a “Nearby” feed for Stories which will showcase public content from nearby users and businesses.

This approach appears to be similar to TikTok’s local content strategy testing. And it may assist to promote in-app commerce while also providing a new promotional alternative for local brands. Instagram has yet to confirm or comment on this test. If it becomes a reality, people will most certainly be able to adjust their privacy through settings.

Questions or comments? Continue the conversation with social media peers in The Arboretum.