Once you’ve downloaded the new app you will see a Photo Map section on your profile. Initially the feature will pull in photos from the past that you’ve added a location to. You can edit out the photos you don’t want to include and geolocation data will be removed.
The updated apps also feature larger text boxes for entering captions, redesigned user profiles and hashtag and locations pages, and a revamped Explore tag. Additionally, infinite scrolling has been enabled so you won’t have to tap “load more” to view more images.
While there are many creative ways to use Instagram for marketing purposes, storytelling is a powerful method. Although you don’t have to use Photo Maps, it could make for some interesting marketing campaigns. Instagram 3.0 is available for download in Apple’s App Store and Google Play.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.