In the ever-evolving landscape of social media, Instagram stands out as a powerhouse platform for businesses, influencers and individuals alike. With over a billion monthly active users, the competition for attention is fierce. To navigate this landscape successfully, many turn to Instagram growth tools to enhance their visibility, engagement and overall Instagram marketing.

In this article, we’ll explore some of the top Instagram growth tools that can help you elevate your Instagram presence.

Jump to an Instagram growth tool: 

1. Sprout Social

Sprout Social is a comprehensive Instagram growth tool that offers scheduling, analytics and engagement features. Its robust reporting capabilities provide insights into your audience demographics, content performance and growth trends. This data-driven approach helps users refine their strategies for optimal results.

Instagram business profile sprout social

Key features for Instagram growth:

  • Publishing and Scheduling: Sprout Social allows users to schedule posts in advance, ensuring a consistent and timely presence on Instagram. The platform also provides a content calendar for effective planning.
  • Analytics and Reporting: Gain valuable insights into Instagram performance with detailed analytics and reporting. Understand engagement metrics, audience demographics, and post effectiveness to refine your strategy.
  • Social Listening: Monitor brand mentions and relevant conversations across Instagram. Social listening enables users to stay informed about industry trends, sentiment and audience preferences.
  • Engagement Tools: Respond to comments, messages and mentions directly from the Sprout Social dashboard. Efficient engagement tools help nurture relationships with your Instagram community.
  • Team Collaboration: For businesses with a team managing social media, Sprout Social facilitates collaboration with features such as task assignment and approval workflows.
  • CRM Integration: Integrate your customer relationship management (CRM) data to align social media efforts with broader customer insights.
Sprout Social Instagram performance

2. Instagram Insights

Instagram Insights is a built-in analytics feature that provides valuable data about your account’s performance. It offers insights into your audience demographics, post reach, and engagement metrics. Understanding data from Instagram insights is crucial for refining your content strategy and optimizing your growth efforts.

Instagram's native analytics via Insights provide surface-level metrics on posts and Stories

3. SocialPilot

SocialPilot is an Instagram growth tool that helps you make data-driven decisions with insightful Instagram analytics and reporting. Users can create and publish content directly from the SocialPilot platform, including the ability to attach images, links and multimedia content to posts.

SocialPilot also provides you in-depth analytics that helps you get better results on your Instagram Business accounts.

SocialPilot Instagram Scheduling

4. Pallyy

Pallyy is an Instagram growth tool that allows you to automatically post image, videos, reels & carousels and Stories. Pallyy offers the ability to resize content to Instagram specifications in just a few clicks!

Pallyy allows you to tag your scheduled Instagram posts with a location to get more engagement and choose a frame from your video to display as the thumbnail when scheduling an Instagram post.

Pally Instagram Scheduler

5. Canva

Creating dazzling visual content is key for Instagram growth, and Canva is an excellent tool for creating eye-catching graphics and visuals. With a user-friendly interface and a vast library of templates, Canva empowers users to design engaging Instagram posts, stories and advertisements.

And yes, Sprout Social integrates with Canva. Get creative with your social media assets by adding Canva images directly from Sprout. Instead of digging through folders to find the right media content to post, head directly to the Canva design editor to import media directly from a design folder or create something beautiful and brand-approved on the fly.

Canva homepage


Collaborations with influencers can significantly boost your Instagram growth. is a platform that connects influencers with brands and individuals looking to expand their reach. Whether you’re a brand seeking influencers or an influencer looking for partnerships, streamlines the influencer collaboration process, making it easier to find the right match to meet your Instagram growth goals.

Screenshot of homepage

7. Iconosquare

Understanding your Instagram analytics is crucial for refining your strategy. Iconosquare provides in-depth analytics, tracking key metrics such as engagement, follower growth, and post performance. With this data-driven approach, you can make informed decisions to optimize your content strategy and enhance your brand’s overall Instagram presence.

Iconosquare homepage

8. Influencity

Influencity is a powerful influencer marketing platform that connects brands with influencers in their niche. By identifying influencers aligned with your brand, you can tap into their followers and expand your reach. This tool also provides analytics to measure the impact of influencer collaborations on your Instagram growth.

Influencity's Instagram Influencer Homepage

9. Later

Later is a scheduling platform that helps users plan and schedule their Instagram posts. With an intuitive drag-and-drop calendar, users can organize their content and ensure a consistent posting schedule. Later also offers features like hashtag suggestions and a visual content calendar, making it a valuable tool for content planning and optimization.

Later's Instagram Features Homepage


Start using Instagram growth tools to grow your presence

As Instagram continues to be a dominant force in the social media landscape, leveraging the right tools becomes essential for Instagram growth.

The tools mentioned above cater to various aspects of Instagram growth, from scheduling and analytics to organic follower growth and visual content creation. By incorporating these tools into your Instagram marketing strategy, you can enhance your presence, engage your audience and stay ahead in the competitive world of social media marketing.

And remember, you can test drive a free 30-day trial of Sprout Social to get a first-hand look at our Instagram automation, collaboration and reporting features yourself.