This isn’t necessarily news, so by now you’ve probably started to experience increased competition which brings with it the challenge of standing out. And the pressure to promote more eye-popping content.
Fortunately, there are a ton of Instagram apps to help you do exactly that.
Don’t consider yourself a creative type? Not exactly a master photographer? No worries. We’ve rounded up some of the best apps for Instagram to help you get started.
What are the best Instagram apps?
The answer to that question will of course vary and largely depends on numerous factors such as your needs as an Instagram content creator and what you’re looking to accomplish on the platform.
To simplify things, we’ve broken down our list of the 25 best Instagram apps (free and premium) by category so review our tips to ensure that your visual content doesn’t go unnoticed.
Types of apps for Instagram
If you’re seeking information about a certain type of Instagram app, click the links below to jump to a category:
- Instagram Engagement Apps
- Instagram Photo Apps
- Instagram Video Apps
- IFTTT Formulas for Instagram
- Instagram Story Apps
Instagram engagement apps
The more time and energy you spend on executing your Instagram marketing strategy, the more shortcuts you’ll need to save time. From reporting, to increasing how much content you share, to responding to users ASAP, all marketers should consider having a tool to manage their presence all from one platform.
1. Sprout Social
As a social media management tool, Sprout Social can do plenty to support your Instagram marketing.
The ability to queue up posts in advance is a game-changer for serial Instagram users. Instagram scheduling allows you to plan out your content calendar without having to worry about crafting posts in real-time.
Additionally, Sprout aggregates your Instagram notifications so you never miss any shout-outs from your followers.
Also, Instagram analytics from Sprout clue you in on your top-performing posts. This allows you to keep creating the content your followers are hungry for, time and time again.
Manage your Instagram media with Sprout Social
Don’t let your efforts creating Insta-perfect images go to waste–use Sprout’s Asset Library to manage images, video and text assets.
Keep curated & approved campaign images on hand for any team member to access, and repurpose images across networks to get the most out of your content.
Start your free trial today and tag media into groups by type, campaign or more to track what has the biggest impact.
Instagram Photo Apps
The era of smartphones has made us all amateur photographers, but that doesn’t mean we snap flawless photos.
Thankfully, there are plenty of editing apps to help us deal with anything from touch-ups to adding visual flair with effects and text overlays.
BeFunky is a robust web-based photo editing tool, perfect for cleaning up pictures and designing graphics alike. The full suite of editing tools includes the ability to crop, resize, tilt, soften, sharpen 2nd much more.
As an added bonus, you don’t even have to create an account to use the free version.
Sometimes an otherwise perfect photo needs a bit of touching up. PicMonkey is great for fixing selfies, allowing users to remove wrinkles and reduce shine. Given that images on Instagram that feature a face get 38% more likes, PicMonkey can help you get the picture perfect photo every time.
PicMonkey isn’t just for pictures of people, though. For example, the “Adjustments” feature is awesome for creating epic, landscape-style photos.
4. Adobe Aviary
If you’re using an editor by Adobe, you know your photos are in good hands.
Aviary is a straightforward yet powerful Instagram app with a ton of one-touch tools on deck. Creative touches like softening, sharpening and playing with the saturation of photos may seem subtle but can be the difference to make your photos pop.
Another awesome feature of Aviary is the ability for the app to actually suggest edits on your behalf.
If you’re looking to create social graphics from scratch, look no further. Canva boasts several templates for inspirational images, text-based photos, announcements and everything in-between.
Infographics get plenty of love on Twitter and Facebook, so why not Instagram? Piktochart providers you with attractive templates for those times when you want to hit your followers with a data-driven post.
With over 20 million downloads, Framatic is another raved-about Instagram app for sprucing up your images. The app sports 36 adjustable Instagram layouts, 32 vintage borders and 92 effects to apply to photos in an instant.
8. Landscape by Sprout Social
Landscape is Sprout’s very own social media image resizing tool.
How does it work? Upload any photo that you’d like to share on Instagram, choose which post size you’d like to create, then guide the cropping and presto. Now you have a freshly optimized image to download.
After you’ve cropped your images to your exact specifications, start sharing them with your Instagram followers!
9. Square Sized
One of the most-downloaded resizing apps, Square Sized allows users to import photos from personal albums or Facebook to be optimized for Instagram. The app gives you the option to edit your newly sized photos too.
10. No Crop and Square
No Crop and Square does exactly what it’s advertised to do: post full-sized pictures on Instagram without cropping. Extras such as stickers and filters are also available to give your resized photos even more creative flair.
11. Instagram Layout
Layout is Instagram’s very own collage creator. You can create collages from photos taken on the spot or from your camera roll. Instagram Layout also has a handful of creative tools, such as the traditional Instagram filters, for making your collages even more, well, you.
Instagram video apps
No longer restricted to 15-second clips, videos are a prime place to let your creative side shine on Instagram. The good news? You don’t need to be Spielberg or Scorsese to pull off a good-looking Instagram video thanks to the apps available today.
Instagram’s native Boomerang allows you to create super bite-sized videos that are essentially like GIFs moving forward and backward.
Creating bite-sized “videos” out of burst photos, these pieces of content are great for storytelling or just having a bit of fun.
Create borders, filters, voice-overs and everything in-between with InShot. This comprehensive editor can quickly step up the style for any of your videos, making them Instagram-ready in an instant.
14. Video Editor (formerly vStudio)
This 4.5-star rated app provides you just about everything you could want to edit your Instagram videos. Video Editor features include the ability to adjust brightness, contrast, saturation, exposure and more. You can also choose from over 80 different filters to use.
Hyperlapse is yet another one of Instagram’s own native apps. In short, Hyperlapse allows you to take time-lapse videos (even while you’re in motion). The built-in stabilization technology gives users the freedom to move around while they direct, which is a huge advantage of the tool.
16. Lapse It
Another time-lapse app for Instagram, Lapse It provides a variety of editing options to make your time-lapse content gorgeous. From backward looping to adding visual effects, eye-popping video is only a few taps away.
17. Quik by GoPro
GoPro is well-known for their own breathtaking Instagram content. Through Quik, Instagram usrers with GoPros can edit their high-def videos via smartphone without having to run through another editing app.
18. Crop Square Video
This editor makes it quick and easy to crop the framing of a shot, adjust video position, resize and rotate videos, and to fill with background colors. A key feature that Crop Video Square touts is the ability to pinch to crop and zoom.
IFTTT formulas for Instagram
IFTTT –short for “if this then that”–is a tool that uses “applets” to connect products and applications. For instance, you can set an applet to email you a daily digest of Instagram Photos posted in your area. There are thousands of different applets that can save marketers time, but here are some of the best apps for Instagram.
19. Share Photos With a Specific #Hashtag to Slack Channel
This IFTTT formula will pull all of the Instagram photos with a specific hashtag into a Slack channel. So if you use Slack, this is a quick and easy way to find the photos you’re mentioned in, which you can then go on to Regram with your followers.
This is an incredibly efficient way to share your Instagram photos to Twitter, which is a great source of content for Tweets.
21. Automatically Post Your Grams to a Facebook Album
This formula provides another quick and easy way to re-purpose your Instagram content on your other social networks. Automatically pull your Instagram photos into a Facebook album, so fans without Instagram can still see your content.
Instagram story apps
Remember how we said that Instagram Stories are booming right now? If you want to spice up your content, these three apps for Instagram Stories are a must-try.
Hypetype‘s motion typography is enough to make anyone scrolling stop and stare. With the ability to emphasize and animate multiple phrases in a photo, this app is awesome for visually striking stories.
Designed specifically with stories in mind, Over positions itself as the be-all, end-all for brands pushing storytelling content. The power of the app’s creative design suite speaks for itself in terms of awesome imagery.
24. Adobe Spark
And finally, another entry from Adobe. The Spark suite, which works across mobile devices and desktops alike, is a graphics creator and editor for those with limited knowledge. Easy-to-use, just about anyone can make their stories stand out with this one.
Which Instagram apps are part of your arsenal?
And that concludes our list! There’s an absolute goldmine of Instagram apps out there for brands of all shapes and sizes.
Fine-tuning your photos for the sake of creativity is becoming more of an expectation as brands scramble for ways to make photos stand out. That said, consider any of these apps above as a prime place to start experimenting with ways to elevate your presence and get more Instagram engagement.
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