A few weeks after confirming the introduction of advertising into its feed, Instagram yesterday shared examples of what the ads will look like when they go live.
Earlier this month, it was confirmed that the Facebook-owned photo-sharing app planned to start monetizing its service. The company will deliver a small number of high-quality photos and videos from a handful of brands that are already considered to be great members of the Instagram community.
The sample ad provided by Instagram fits right in with traditional photo and video layouts. In fact, the only thing that sets it apart is the “Sponsored” tag in the upper right corner. Tapping the “sponsored” tag will bring viewers to a page that explains how advertising on the service works.
By keeping the ad format similar to what viewers are used to seeing in their feeds, Instagram has lessened the risk of members adversely reacting to the integration. At the same time, it’s not clear whether a simple “sponsored” tag will be enough for the ads to stand out.
Initially, the rollout will be slow, and people will begin seeing photos and videos from brands they don’t follow. If someone sees an ad and doesn’t like it, he or she can hide it and provide feedback about what didn’t feel right. Instagram will use this feedback to improve the experience.
The example provided shows how ads will appear on mobile — it’s not clear how they’ll look when viewing images through web profiles. Though initially Instagram planned to roll out ads in the coming months, this sample will be introduced in feeds “in the coming week.”
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.