In September, it was reported that Instagram had planned to start monetizing its service, but no start date was provided. Now it appears that the new ad units might be closer than we all thought.

Instagram announced today that video and image ads will start appearing for members in the U.S. over the next couple of months. Initially the roll out will be slow, as people will begin seeing photos and videos from brands they don’t follow.

The company will focus on delivering a small number of high-quality photos and videos from a handful of brands that are already considered to be great members of the Instagram community.

“Our aim is to make any advertisement you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands,” stated Instagram in its blog post. “We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.”

Instagram will also make sure that members have control. If someone sees an ad and doesn’t like it, he or she can hide it and provide feedback about what didn’t feel right. The company will rely on this feedback to help it improve the experience. This is also a great reminder to brands using Instagram to maintain a certain level of quality in their photos.

It’s currently unclear which brands will be included in the initial rollout, and any details regarding securing advertising on Instagram isn’t yet available. We’ll be sure to keep you updated as Instagram releases more information.

[Image credit: Jam Project]