With more than 600 million users and a clear visual aesthetic, Instagram is a key social network to share brand and lifestyle content with your audience. Research shows that 65% of the top performing posts feature products and 7 out of 10 hashtags included in captions are branded, making Instagram ideal for campaign or product promotion and brand awareness. Sharing compelling and engaging media is key to garnering engagement and fostering growth.
Once you’ve decided on your Instagram strategy—including engagement-driving tactics like branded hashtags, emojis and visually-appealing product shots—a social media marketing platform will enable you to put it in place . Sprout Social provides powerful, user-friendly social media marketing tools to plan, deliver, engage and analyze your efforts on Instagram.
Sprout’s collaboration and workflow management tools make working as a team easy and efficient. From adding multiple users and profiles to assigning permissions and access, Sprout offers a full service Instagram solution that meets the needs of social marketers. Use this guide to create, execute, understand and adjust your brand’s Instagram strategy.