Today Instagram is giving businesses an easy way to add photos and videos to the stories you want to tell online. The company launched a new feature that lets you embed this content onto a webpage without having to rely on a third-party service.

This news comes less than a month after video support was introduced. According to Instagram, the embed feature has been one of the most requested features. Both Twitter and Vine have made it so their media can be embedded easily, an ability that gave Vine an edge over Instagram — until now.

Now when you view your Instagram photo or video on a desktop browser, you’ll see a new share button on the right side of the photo just under the comments button. Clicking the button will reveal the embed code, which can then be copied and pasted into your blog or website.

Your embedded photo or video will appear with your Instagram username, and clicking on the Instagram logo will take viewers to your web profile on — where they can discover more of your photos and videos. Keep in mind that only media you have marked public can be embedded.

Currently the default size of the image appears to be 640×640. However, anyone familiar with HTML can always tweak the dimensions desired. It looks like some people are able to access the embed feature now, but Instagram appears to be rolling it out still, so don’t worry if you don’t see it right away.

[Image credit: Tucker W.]