13 Facebook marketing tools to help your business scale

As the largest and most popular social network, Facebook remains a dominant force in today’s dynamic digital landscape. For marketers, harnessing the platform’s potential requires a strategic approach and the right set of tools. Facebook marketing tools empower businesses to streamline their efforts, maximize their reach and achieve tangible results.

Since the platform’s been around for so long, there’s a ton to choose from. Hunting for the “right” app can be overwhelming.

Whether you’re seeking to amplify brand awareness, drive engagement or generate leads, these tools can significantly improve your Facebook marketing strategy.

These tools can automate tasks, provide valuable insights and facilitate collaboration. This frees up your team’s time and resources to focus on crafting compelling Facebook strategies and connecting with your audience.

Below are a baker’s dozen Facebook marketing tools worth test-driving.

1. Sprout Social
2. Facebook Creator Studio
3. Facebook Messenger
4. Facebook Commerce Manager
5. Desygner
6. Manychat
7. Creatopy
8. HubSpot
9. Active Campaign
10. Adroll
11. Sendible
12. Talkwalker
13. Lately AI

Key features to look for in a Facebook marketing tool

It should come at no surprise that 83% of social users have a Facebook profile, but what may surprise you is that 44% of those users interact with brand content on Facebook at least once a day. So when you’re evaluating Facebook marketing tools, consider the following key features that would benefit your team:

• Publishing and scheduling: The ability to schedule and publish Facebook content in advance is crucial for maintaining a consistent presence on the platform. Look for tools that offer flexible scheduling options, content calendars and support for various content formats, such as static posts, videos and Reels.
• Engagement and community management: Effective engagement with your audience is essential for building a loyal community on Facebook. Choose tools that provide features for monitoring comments, responding to messages and tracking audience interactions.
• Analytics and reporting: Data-driven insights are vital for measuring the success of your Facebook marketing efforts. Opt for tools that offer comprehensive Facebook analytics and reporting, including metrics such as reach, engagement and conversions.
• Social listening: Monitoring conversations about your brand, industry and competitors can provide valuable insights for your Facebook marketing strategy. Consider tools that offer social listening abilities to stay informed about relevant discussions and brand sentiment.
• Advertising and campaign management: If you plan on running paid campaigns on Facebook, look for tools that streamline managing ad campaigns. These tools include ad creation, targeting, budgeting and performance tracking.
• Content creation and inspiration: Creating high-quality, engaging content is paramount for success on Facebook. Explore tools that offer content ideation features, visual design assets and inspiration from trending topics.
• Workflow and collaboration: For teams working together on aligning on brand assets, messaging and scheduling, choose tools that facilitate collaboration. ​​These tools include features such as task assignment, approval workflows and shared content calendars.

The tool you select will ultimately depend on your specific needs and goals. Consider factors such as your budget, the most important features, your team size and your brand’s social sophistication. Are you a small business or a large enterprise? Knowing the answers to these questions will help you choose the right tool for your business.

13 Facebook marketing tools to scale your business

1. Sprout Social

As the ultimate all-in-one Facebook tool, we think Sprout Social has earned its place at the top of our list. Sprout is a comprehensive social media management platform that offers a variety of features to help businesses with their Facebook marketing and beyond. Our Facebook features help brands streamline their Facebook publishing, customer service and analytics.

Sprout offers intuitive solutions for post scheduling, ad creation, analytics tracking, engaging with followers and monitoring brand mentions. Our Smart Inbox keeps your Facebook comments, messages and notifications in one place, including all of your social interactions across connected profiles (think: Instagram, Twitter). Streamlining and aggregating your messages allows for your team to work collaboratively and cohesively, allowing you to manage open messages needing a response.

Likewise, you can manage and schedule all of your social assets within our platform. This reduces the chaos of bouncing between social apps and saves serious time. Don’t forget about monitoring your Facebook metrics and analytics. From audience growth to post-specific performance, you’ll see if your strategy is working.

Sprout’s integrated AI-powered features empower marketers to streamline content creation, improve campaign efficiency and analyze strategies effectively. Using AI-driven features, marketers can generate caption suggestions, optimize ad copy and analyze performance data to identify key trends and opportunities. Sprout also uses AI-powered predictive analytics to recommend actionable insights into your posting strategy. This includes understanding optimal posting times and recommending when a post will receive the most engagement by your audience based on past analytics and performance.

By combining social listening, scheduling, analytics and AI-powered insights, Sprout empowers marketers to create and manage effective Facebook marketing campaigns with a data-driven approach.

Try Sprout Social free for 30 days

2. Facebook Creator Studio

For some businesses, native Facebook marketing tools can do the trick.

Despite its critics, Facebook Creator Studio boasts a slew of helpful features. The platform provides a place for brands to track social assets, schedule content and monitor post performance for both Facebook and Instagram accounts. Creator Studio also serves as a control center for your Facebook messages and notifications.

Although Creator Studio has a learning curve, there’s no denying its utility as a free tool. Built-in integration with Instagram and Meta’s ad features is also a nice bonus. Track all your Facebook and Instagram content performance and published posts in one place. Find highlights and performance trends that’ll help brands optimize their content strategy. Creator Studio also allows brands to collaborate easily with agencies through permission features and approval processes.

3. Facebook Messenger

Facebook Messenger is more than just a messaging app; it’s a powerful tool for businesses to create meaningful connections with their audience. By using Messenger, brands can go beyond traditional social interactions. Engage in personalized conversations, provide tailored customer service, deliver targeted marketing messages and even facilitate product sales. The tool’s versatility extends to the use of chatbots, which can automate routine tasks and quests, freeing up your team while still allowing consistent, timely responses.

By using this tool in their strategy, businesses can elevate their Facebook marketing efforts, driving engagement, conversions and ultimately, business growth.

4. Facebook Commerce Manager

Many ecommerce brands rely on Facebook as both a sales channel and a place to build a community. The Facebook Commerce Manager makes it easier for brands to oversee sales and orders directly from the platform. Use Commerce Manager as a centralized hub for managing product catalogs, order processing and tracking sales performance across Facebook and Instagram. One of the perks of Facebook Commerce Manager is that it syncs with platforms such as Shopify, allowing businesses to integrate their Shopify store with Facebook and Instagram seamlessly.

5. Desygner

There’s no shortage of drag-and-drop content creation tools for social graphics.

With a bit of creativity, these apps can level the playing field for up-and-coming brands that want to “look the part” on Facebook.

Desygner is a notable alternative to tools like Canva. Offering templates for Facebook posts, logos and cover photos, Desygner’s creatives pack a professional punch. The platform also allows you to create animations for social which are on-trend right now.

Easily use any of the pre-made, optimized templates in their library. This eliminates any second-guessing on social media image sizes when creating graphics. Use your own branding within the collaborative asset library and create your own templates for additional creatives beyond Facebook (think: emails, Instagram ads).

6. Manychat

For service providers and ecommerce brands who are answering frequent questions, Facebook Messenger is invaluable.

Manychat is a prime example of Facebook tools for marketing designed to make chat marketing easier. The platform simplifies the process of building communication workflows and chatbots and seamlessly integrates ads into your Facebook Messenger strategy. Its code-free, drag-and-drop functionality and workflow conditions also simplify this process. Although this isn’t a replacement for real-time comms, bots allow your business to be “always on.”

7. Creatopy

With nearly $40 billion in ad revenue reported for Q3 2024, Facebook’s ad platform is as lively as ever.

If you want to build ads faster or test-drive some new designs, Creatopy can help.

Creatopy is a visual production platform designed to streamline the creation and management of digital advertisements, particularly on social media platforms like Facebook. With its intuitive drag-and-drop editor, marketers can quickly create eye-catching Facebook ads that align with your brand guidelines. Creatopy is ideal for agencies and small teams that want to go beyond a basic advertising strategy when it comes to creatives.

6. HubSpot

If you’re using HubSpot as your CMS or CRM, there are tons of Facebook marketing tools built into the platform. This includes features for messaging customers, understanding your content performance and running ads.

HubSpot’s ads tool allows users to design, run and track Facebook campaigns directly from the platform, making it easier to align advertising with overall marketing strategies. HubSpot’s integration with Facebook also lets marketers use integrated CRM data to create highly specific audience segments, making ads more relevant and improving conversion rates.

9. Active Campaign

The boom of Facebook’s ad network highlights how the platform is a powerhouse for lead generation.

From retargeting and list-building to driving leads to landing pages, ActiveCampaign does all of the above. ActiveCampaign is a customer experience automation platform that combines several tools in your marketing stack, such as email marketing, automation, CRM and sales tools, to help businesses create personalized and targeted marketing campaigns, including on Facebook. Its integration with Facebook ads allows marketers to create focused, targeted segments and lookalike audiences for the most impactful campaigns.

10. Adroll

Adroll isn’t just another ad platform; it’s ecommerce-specific. The platform makes it easy to run campaigns across multiple platforms with an emphasis on retargeting ads. Marketers will be able to deliver personalized ads to audiences who had previously interacted with their brand, boosting the chances of conversion. One of the latest features from Adroll is the use of AI-powered ad optimization to analyze campaign performance and automatically adjust bidding, budget allocation and audience targeting. This type of AI-optimization allows businesses to maximize ROI without manual oversight.

11. Sendible

Sendible‘s suite of Facebook marketing tools is tailor-made for agencies. The platform simplifies managing multiple social platforms by reducing back-and-forth. It provides a centralized dashboard where marketers can schedule and publish Facebook content, respond to comments and track performance metrics all in one place. The platform’s Facebook-specific analytics provide insights into audience engagement, content performance and post reach, helping marketers refine their strategies based on real-time data. And of course, Sendible’s collaboration feature allows teams to streamline workflows by assigning tasks, setting approval processes and managing communication within the platform.

12. Talkwalker

The importance of Facebook listening can’t be overstated. That said, the low use of hashtags and nature of search on the platform can make mention monitoring a challenge

That’s where tools like Talkwalker come into play. It’s a social media listening tool that enables brands to track mentions and analyze sentiment. The platform offers comprehensive reports on organic, paid and earned media, providing valuable insights into brand performance. Also, Talkwalker identifies high-performing content and highlights key conversations, allowing businesses to understand their audience and optimize their social media strategies.

13. Lately AI 

There’s been a lot of discourse about the role of AI in marketing recently.

Regardless of where you stand on the debate, there are already AI tools dedicated to social media content. For example, Lately can take long-form content—such as blog posts, articles, audio or videos—and repurpose it into social-friendly posts via AI. This saves marketers considerable time and effort, especially for Facebook campaigns that require consistent, frequent posting. By studying a brand’s past Facebook posts and performance data, Lately learns what type of content resonates best with the audience, allowing the AI to suggest content formats, styles and wording that are likely to drive engagement.

Is it time to level up your Facebook marketing tools?

Facebook’s status as the go-to social channel for consumers is as real as ever.

That said, are you taking the steps to meet your customers there?

Adopting the right Facebook tools could be the difference-maker when it comes to growing your visibility. This is especially true given how competition is so fierce on the platform. The tools above can help your business stand out from the crowd.

Test the power of Sprout Social for yourself and see how much of your social marketing strategy can be informed by the data and solutions offered. Try Sprout Social for 30 days free today.