Brent Barnhart, Author at Sprout Social

Advocacy • Beginner • Community Management • Engagement • Intermediate • Social Media Content • Social Strategy

How to start a brand ambassador program from scratch

October 14, 2020 — You don’t have to look hard to find an up-and-coming brand ambassador program on social media. That’s because modern companies… Read More

Advertising • Analytics • Beginner • Engagement

Social media advertising: how to run a compelling campaign

October 1, 2020 — If you’re still on the fence about social media advertising, we get it. Research shows that one… Read More

Analytics • Templates & Tools

How to conduct a speedy social media audit (free template included!)

September 22, 2020 — It’s no secret that businesses today should have some sort of social media strategy. But all too often we… Read More

Engagement • Facebook

Facebook Group marketing: how to build your community

September 17, 2020 — Facebook Group marketing is going to grow in 2020 and beyond. Why? For starters, Facebook engagement… Read More

Engagement • Marketing

Why UX matters for marketers: 8 tips to improve your UX

September 10, 2020 — Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Sounds good, right? But what does… Read More

Gaming & Esports • Other Platforms • Video

Twitch marketing: What it is and how brands can do it right

September 3, 2020 — Trying to wrap your head around Twitch marketing? If so, you’ve got the right idea. Beyond the major social media… Read More

Instagram • Social Media Content

What’s the best way for brands to use Instagram video?

September 2, 2020 — Video is taking over social media at large. And Instagram is no exception. In fact, the average consumer on the… Read More

Social Platforms • Social Strategy

How marketing on Reddit works (and how to do it right)

August 25, 2020 — If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things… Read More

Analytics

10 of the best social media analytics tools for marketers

August 15, 2020 — If you’re responsible for your brand’s social media analysis, you have a lot of explaining to do. Because your business’… Read More

Engagement

Social media for gamers: How to level up your video game marketing

August 13, 2020 — To say the gaming industry is doing well would be the ultimate understatement. Video games represent a… Read More

Engagement • Social Strategy

How to use social media in sports to keep fans engaged

August 11, 2020 — The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across… Read More

Analytics

13 Competitor Analysis Tools to Spy on Your Competition

August 10, 2020 — Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. Competition. It doesn’t matter what industry you’re… Read More

Analytics • Instagram

9 Instagram analytics tools to master performance

August 10, 2020 — Instagram used to be a black hole in terms of third-party marketing tools. Fast forward to 2019 and times have… Read More

Facebook

How to use Facebook tools to boost your success

August 7, 2020 — Growing your Facebook presence is easier said than done. And if you’re a marketer, you know this all too well. Read More

Instagram

How to promote your Instagram: 13 ways that actually work

August 7, 2020 — It’s time to rethink how to promote your Instagram account. Why now? Because the platform’s rapid evolution and growth mean… Read More

Engagement • Marketing

41 Must-Have Digital Marketing Tools to Help You Grow

August 7, 2020 — Not to be dramatic, but digital marketers today live and die by the tools of the trade. Modern marketers are… Read More

Advertising • Facebook

12 Facebook Ad Examples You Wish You Made

August 7, 2020 — “Want to guarantee engagement? Concerned about your organic reach? Cool. Run ads.” Given their recent algorithm changes, … Read More

Instagram

25 Instagram Apps for Producing Must-See Content

August 7, 2020 — With a billion monthly active users and a little feature called Stories,… Read More

Engagement • Social Platforms • YouTube

How to create a YouTube channel for business: a step-by-step guide

August 7, 2020 — If you still don’t know how to create a YouTube account for your business, it’s not too late to get… Read More

Instagram

How to survive (and outsmart) the Instagram algorithm in 2020

August 7, 2020 — We need to talk about the Instagram algorithm. And if just seeing the word “algorithm” freaks you out, we get it. Read More

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Featured Reads

Brent Barnhart

How to start a brand ambassador program from scratch

Social media advertising: how to run a compelling campaign

How to conduct a speedy social media audit (free template included!)

Facebook Group marketing: how to build your community

Why UX matters for marketers: 8 tips to improve your UX

Twitch marketing: What it is and how brands can do it right

What’s the best way for brands to use Instagram video?

How marketing on Reddit works (and how to do it right)

10 of the best social media analytics tools for marketers

Social media for gamers: How to level up your video game marketing

How to use social media in sports to keep fans engaged

13 Competitor Analysis Tools to Spy on Your Competition

9 Instagram analytics tools to master performance

How to use Facebook tools to boost your success

How to promote your Instagram: 13 ways that actually work

41 Must-Have Digital Marketing Tools to Help You Grow

12 Facebook Ad Examples You Wish You Made

25 Instagram Apps for Producing Must-See Content

How to create a YouTube channel for business: a step-by-step guide

How to survive (and outsmart) the Instagram algorithm in 2020