We’ve all heard the old expression, “two heads are better than one.” Working with a likeminded individual or (in this case) company can be impactful. This week at #SproutChat we discussed the benefits of a co-marketing strategy for your brand.

There Are Clear Benefits

The advantages of partnering with a similar brand are extensive. Though the initial coordination and planning may be more time-intensive, the outcome and results are successful enough to justify the investment. The benefits your brand can expect from a co-marketing partnership include: different perspective from an industry-adjacent brand, a new and qualified audience and a shared content creation budget and workload.

Think Creatively & Research Extensively

Taking the time to properly vet your partner’s audience will save you from a headache down the road. Ensure your goals are aligned and expectations of the entire project are crystal clear before agreeing to a co-marketing partnership.

Remember That Co-Marketing Comes in Many Forms

Don’t be afraid to get creative and try out different initiatives. As long as your co-marketing efforts are moving the needle and supporting both brand’s goals and objectives it’s OK to test out different content mediums, multimedia formats and digital marketing strategies.

Take Note From These Successful Co-Marketing Efforts

A brand with an adjacent audience is the most obvious route for partnering. Still, it doesn’t hurt to think outside the box. Discover new ways to elevate your brand or reach an audience demographic you didn’t have access to. Be sure to test and benchmark your efforts so you know what will be most successful in the future. Before getting started, why not gain some inspiration from these successful co-marketing initiatives?

Continue the conversation post-chat in our Facebook community. See you next Wednesday at 2pm CDT for #SproutChat to discuss how to market to a niche audience.