SproutChat8-insightsSnapchats may disappear in a flash, but the app itself isn’t going anywhere. The burgeoning social site has attracted more than 100 million people who are looking for one-to-one content that doesn’t live on forever through social media.

Marketers have taken note and are looking for ways to get in on the action. This week, the smart folks from the #SproutChat community weighed in with some advice. Here’s what they had to say.

Reach Customers the Right Way

On Snapchat, you have people’s undivided attention—because they know they only have a few seconds to actually see your content. That’s a huge benefit in today’s highly crowded market. Thus, you want to focus on content that fits the medium: short, quick and snappy. For your longer form content, another platform probably makes more sense.

Integrate With Other Forms of Live Marketing

Real-time marketing shows authenticity and creates an intimate experience between the individual and the brand. Unedited and unfiltered content comes few and far between, so the more transparency you can show, the better.

Keep an Eye out for Where Moment Marketing Is Headed

The #SproutChat community came up with some ideas for Snapchat updates. It will be interesting to see in which direction the platform heads and if the features will be beneficial for brands to connect with users.

Join Us

Log on to Twitter, and join us for next week’s #SproutChat, where we’ll discuss writing effective call to action phrases. See you at 2 p.m. CT on Twitter!