Direct Connect allows an individual to find your Google+ Page by searching + and your company name. This feature is still being tested and only select brands have access to it. Google plans on making it more widely available in the future.
Adding Google+ Pages to search results would really benefit businesses, as your posts and promotions could reach a much bigger audience. However, some could argue that it paints Google in an anti-competitive light. Only time will tell how the public (and FTC) treat this new addition.