While brands still don’t have access to Google+, allowing Google Apps users the ability to join is a huge step. Not only can personal brands continue to be built, but the organization itself has greater opportunities for collaboration. A key feature that will probably get more use now is Google Docs in Hangouts – a video chat feature that allows for collaboration on a document.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.