COVID-19 is an unprecedented crisis impacting every aspect of life and business around the globe. With business as usual disrupted and audiences struggling with the challenges of rapid changes in their work and life, it’s difficult to know how brands and marketers should approach social to contribute. However, social provides a major outlet for connection and conversation during a time when many are feeling isolated.

We’ve assembled our resources to help you manage some of the challenges during this crisis, including how and when to communicate and tips for making longer term adjustments to the new normal businesses and communities are facing.

Resources for communicating during this crisis

What to do right now: How to navigate through a global crisis on social media

During this crisis, people have used social to reach out, help others and create meaningful relationships during this time of uncertainty. Learn more about finding the right tone to engage and inspire your community through a crisis and use your platform to help foster connection.

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    Stay informed about the coronavirus conversation with Sprout Listening’s New Featured Topic

    Sprout’s product team has put together a comprehensive listening topic on the coronavirus so that you can tap into conversations and understand how to contribute in the most valuable and authentic ways. Learn more about how to put this feature into practice.

    A closer look: What brands need to know about COVID-19

    Marketers have never managed social media during a global pandemic. To better understand how businesses can contribute to the conversation, we analyzed Twitter messages in Sprout’s Listening Topic around COVID-19. We break down what the numbers reveal, provide examples of brands successfully navigating the crisis and share what marketers should consider when building their strategies.

    Essential Sprout features to help your brand maintain connection in an uncertain time

    Sprout has several essential tools for managing communications during a crisis. As social platforms turn into a place for sharing essential updates over promotional messaging, these features can help you quickly shift your approach to content and stay responsive to your audience’s needs.

    From crisis to connection: How to build a social media crisis management strategy

    The coronavirus pandemic has shown that there’s no one template for social media crisis management. Learn how to set up your social team with a response plan that is forward thinking and highly adaptable with the advice in this guide.

    Social media crisis plan: What to do when things go wrong

    These days brands need to be prepared for anything. In some cases, that might mean putting your social marketing on pause or shifting focus. In other cases, social may be the best channel for communicating with customers. Find out more about types of social media crises and how to shift course when they occur.

    15 government communications leaders getting crisis response right during COVID-19

    Many public servants suddenly find themselves working overtime to manage long-term crisis response. Keeping up with constantly-changing information and communicating it clearly populations without creating panic is hard work. We’d like to recognize 15 leaders who are in the trenches of pandemic communication and doing everything they can to support others.

    How COVID-19 has changed social media engagement

    We updated the data from our yearly review of the best times to post to investigate what’s changed since the response to the COVID-19 pandemic. Use this information to update your strategy and get a sense of how audiences’ priorities and interests have changed.

    Adapting to the new normal

    What to do with your 2020 social strategy now

    After all of your careful planning for 2020, Q1 quickly brought with it an entirely new way of life and a new definition of business as usual. This has challenged social marketers to pivot quickly, but that doesn’t mean you have to drop your previous plans entirely. We outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs and identify what parts of their strategy to salvage or scrap.

    Remote work: 5 steps to cultivate an environment where employees thrive

    Remote work has become the new normal as businesses do their part to facilitate social distancing. Try out these 5 simple ideas for helping build a remote culture that fits your entire team’s working style and helps empower them to feel engaged and productive.

    Screen sharing tips and best practices for remote teams

    Whether or not you’ve worked remotely before, the importance of meeting with your team or clients rather than relying solely on email isn’t lost on you. Knowing you’ll be sharing your computer screen in front of others can be nerve-wracking for the first few times, so we’ve put together a list of screen sharing tips and best practices to help you communicate confidently and effectively with your organization or clients.

    Battling burnout as a social media manager

    The demands of working on an “always on” industry make social media burnout a very real challenge for people on the front lines. In this piece, learn how to identify burnout and balance self-care with customer care with tips from Red Hat’s Leigh Morrison.

    Managing your mental health while working in social media

    While many of us are on social more and more lately, few people experience everything from customer complaints to racist and sexist comments to straight-up death threats the way that social media managers do. For social media managers, addressing your mental health is about more than maintaining workplace productivity—it’s also about protecting your sanity and overall health and wellbeing.

    How to remain agile when your priorities shift

    Even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Fortunately, marketers have always been adaptable. Here’s advice to help you stay agile, manage change and make the most of a new direction when your priorities shift.