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Premium Analytics

Prove your social media ROI with customized data

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Tell stories that move your brand forward with custom reports

Sprout's Premium Analytics tools let you choose metrics that best fit your business goals, show the impact of this data in presentation-ready reports, and quickly distribute these insights to your key stakeholders with dynamic shareable links.

Choose metrics customized to your team

Define metrics based on the priorities of unique, individual teams in your organization.

Tailor reports to your audience

Help your stakeholders make the right decisions by showcasing the most pertinent metrics in easy-to-share, customized reports.

Gather insights faster

Save time by zeroing in on only the data you need to see at the moment. Advanced filtering helps your team focus on metrics that matter with filters based on tags, content and message type.

Choose metrics customized to your team

Define metrics based on the priorities of unique, individual teams in your organization.

Tailor reports to your audience

Help your stakeholders make the right decisions by showcasing the most pertinent metrics in easy-to-share, customized reports.

Gather insights faster

Save time by zeroing in on only the data you need to see at the moment. Advanced filtering helps your team focus on metrics that matter with filters based on tags, content and message type.

Discover how your organization can leverage social media analytics.

Schedule a demo
Someone viewing a social media performance report of Facebook, Instagram, X (formerly known as Twitter), Facebook and YouTube.Someone viewing a social media performance report of Facebook, Instagram, X (formerly known as Twitter), Facebook and YouTube.Someone viewing a social media performance report of Facebook, Instagram, X (formerly known as Twitter), Facebook and YouTube.

See an in-depth view of your social performance with these features

See an in-depth view of your social performance with these features

Report Builder

Create custom reports specific to your business needs so you can easily track your most valued social media data.

Interactive Charts & Graphs

Determine how metrics are visually displayed in reports to illuminate social media insights.

Selectable Metrics

Choose and save which metrics are included in reports to evaluate performance based on your specific business goals.

Advanced Filtering

Filter based on tags, content and message type to spotlight the metrics that matter most for different pieces of content.

Custom Comparison

Compare and contrast data across customized timeframes unique to your business to benchmark performance.

Streamline your social media with integrations & trusted partners

Sprout builds and maintains strong network partnerships and integrations to help you unify your customer touch points and keep pace with changes in the social landscape.

See all integrations
Example of some of Sprout Social integrations: Facebook, Instagram, X (formerly known as Twitter), Pinterest, Salesforce, Whatsapp, TikTok, LinkedIn, YouTube, Tumblr, Shopify, Canva, Dropbox, Google My Business, Facebook Shops, Reddit and WooCommerce.

75%time reduction

Sprout eliminated manual data aggregation to prepare monthly reports by 75%, saving $39,000.*

*Forrester, The Total Economic Impact™ of Sprout Social, 2023. A commissioned study based on a composite customer.

The Tag Report has been a huge change for us in the past year. We have a lot going on, so using that function to track campaigns makes it easy to separate things out, check the performance of each account and get a quick report that we can send off to our partners.”

Emily Campbell

University of Indiana

We're heavy users of Premium Analytics. Getting to build custom reports and distributing them uniquely to specific stakeholders is important because not everyone needs to know everything — instead, we want to give stakeholders what they're likely to find useful.”

Justin Herrick

Senior Manager, Content Marketing at Medallia

With the Tag Report, we can test and report on UGC versus campaign imagery and determine which are more engaging. This helps us confidently allocate budgets to different creative assets.”

Anonymous employee

River Island

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Connect social performance to business impact

  • Identify where your strategy is falling short
  • See Premium Analytics in action
  • Get the business-critical data you need
Example of a monthly campaign analysis showing a cross-network performance summary for Facebook, TikTok and Instagram.

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Frequently asked questions

Learn more about analytics

  • 3 ways to get more from your data with Sprout custom reporting

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  • Social Media Scorecard Templates to Keep Your C-Suite Informed

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  • Indiana University uses Sprout to empower decision making

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