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5 Ways to Keep Your Customers Through Aggressive Social Media Listening

A candid conversation with digital expert Jay Baer.


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Webinar Details

As the volume of social messages to brands skyrockets, social teams must be prepared to jump into a wide range of conversations. Negative mentions in particular offer an opportunity to not only reach out and transform a customer’s experience, but to gain valuable business intelligence and content ideas. By listening for everything from complaints to compliments, teams will find opportunities to engage, gather insights and enhance overall business strategy.

Join digital marketing and online customer service expert Jay Baer, President of Convince & Convert, in conversation with Andrew Caravella, VP of Marketing at Sprout Social, as they discuss best practices for strategic social listening, engagement and transformative customer care. In this webinar, they’ll cover:

  • New research on what customers want from brands on social.
  • Jay’s step-by-step approach to creating an exceptional digital customer experience.
  • Cross-team practices for turning customer feedback into a content goldmine.

The Presenters

Andrew Caravella

VP of Strategy and Brand Engagement
Sprout Social

Andrew Caravella is Vice President of Strategy and Brand Engagement at Sprout Social. He likes being on airplanes, spinning to the beat at SoulCycle and Roger Federer. Find him on Twitter: @andrewcaravella

Jay Baer

Convince & Convert

Jay is a renowned business strategist, global keynote speaker and the New York Times best­selling author of five books. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media and customer service. @jaybaer