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Facebook 101: A Complete Walkthrough for Businesses

As the world’s largest social media network, there’s no doubt your audience lives here. However, your business might not have all the know-how to manage multiple Facebook Pages, set up ads or even properly engage with your followers.

Not to worry. We’ve put together a Facebook 101 walkthrough to get you started and help reach your goals. This guide will help you through each step from creating your first page to analyzing competitor analysis for further engagement.

Setting Up Your Facebook Account

What do you ultimately want to get out of Facebook? If you’re just starting, do you have goals in place to measure your efforts? Or do you have your core metrics selected you plan to benchmark on a weekly, monthly or quarterly basis? These steps will ultimately help with the construction of your Facebook Page and presence so you can start answering key questions.

Create Your Goals: What Do You Want to Get Out of Facebook?

Social media goals change per network. And with Facebook, it’s smart to plan early and strategize for the future. Set achievable and realistic goals for your brand so you can see progress. Otherwise, you’ll give up after missing a few easy tasks. This article provides plenty of actionable goals to get you started with Facebook.

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Polish Your Facebook Business Page

If you have less than 100 followers on your Facebook Business Page, it’s time to take action. Even if your business is considered to be in a “boring” industry, you can still do a lot with your Page to attract customers and a larger audience. First things first, you need to set up your Facebook Page as best as possible to be searchable, clear and informative.

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Follow Some Facebook Best Practices

By following the Facebook best practices is this article, you can better plan for your marketing strategy, increase awareness on certain trends and learn what content works best with your audience. You don’t have to live by these best practices, but there’s no reason to be left in the dark.

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Determine Your Marketing Strategy & Essential KPIs

Planning ahead is always better than going off the cuff. Your Facebook audience needs to be entertained, nurtured and well-maintained to see positive results. Just like watering a plant, if you ignore or let things go for too long, your Facebook network will turn barren.

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Understand Your Facebook Marketing Strategy

What are you selling on Facebook? What metrics will define how well your audience engages with you? How will you measure your return on investment? Get started by reading this seven-step Facebook Marketing Strategy.

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Focus on Facebook Engagement

Engagement is one of the most essential aspects to being successful on social media. And that is even more relevant on Facebook. Our Facebook Engagement guide provides great information and tips on how to measure and increase your engagement efforts.

How to Measure Your Facebook ROI

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Measure Your Facebook ROI

Measuring Facebook ROI can seem a bit intimidating, but our guide helps you through important metrics like referral traffic, shares and pageviews. By tracking your most essential data, you can show senior level staff the power of Facebook and its monetary value.

Choosing Your Facebook Content

How you choose your content is critical to how you perform on Facebook. Posting anything and everything can make your audience unfollow you for clogging up their feeds. Instead, be strategic and know what type of Facebook content works best for you.

Facebook Posting Tips to Improve Brand Awareness

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Using Hashtags on Facebook

People still wonder if hashtags work on Facebook and the simple answer is–yes, definitely. Hashtags create awareness, build brand loyalty through user-generated content and allow you to get a little creative with your brand on Facebook.

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Shedding Light on Facebook Dark Posts

Unpublished posts, commonly known as Facebook dark posts, are newsfeed style ads you can use as a status without publishing to your feed. This allows you to increase your targeting and perform A/B testing on your content. Have you tried dark posts yet?

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Implement & Analyze Facebook Data

Wondering how to measure your content and know what’s working? We’ve got you covered with great content on how to analyze your Facebook data and implement it into your Facebook strategy.

How to Create Facebook Reports with Sprout Social

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How to Create Facebook Reports

In this article, we show you how to build your first Facebook report to track key metrics such as comments, Likes, shares, reactions, mentions and more. Whether you’re using organic or paid content, we can break it down in an easy-to-digest report.

Compare Performance Across Pages With Sprout’s Facebook Competitors Report

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Facebook Competitor Analysis Report

It’s always smart to keep a close eye on your industry competitors and see what they’re doing to be successful on social. However, tracking and monitoring isn’t the easiest thing to do without some helpful tools. We show you how to pull Facebook competitor analysis reports in this article to get you one step ahead.

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How to Conduct a Deep Facebook Analysis

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