The coronavirus is an unprecedented crisis impacting every aspect of life and business around the globe. With business as usual disrupted and audiences struggling with the challenges of rapid changes in their work and life, it’s difficult to know how brands and marketers should approach social to contribute. However, social provides a major outlet for connection and conversation during a time when many are feeling isolated.
With all the news around COVID-19, our usual social content just doesn’t feel relevant. Starting today, we're using social to support you by sharing resources and starting new conversations around remote work and open communication to help (even just a little) during this time.
— Sprout Social (@SproutSocial) March 13, 2020
We’ve assembled our resources to help you manage some of the challenges during this crisis, including how and when to communicate and tips for making longer term adjustments to the new normal businesses and communities are facing.
Resources for communicating during this crisis
What to do right now: How to navigate through a global crisis on social media
During this crisis, people have used social to reach out, help others and create meaningful relationships during this time of uncertainty. Learn more about finding the right tone to engage and inspire your community through a crisis and use your platform to help foster connection.
As we’re all aware, the coronavirus (COVID-19) has disrupted industries, closed schools and required people to practice social… Read More
Stay informed about the coronavirus conversation with Sprout Listening’s New Featured Topic
Sprout’s product team has put together a comprehensive listening topic on the coronavirus so that you can tap into conversations and understand how to contribute in the most valuable and authentic ways. Learn more about how to put this feature into practice.
The coronavirus pandemic is an unprecedented global crisis that is significantly impacting every element of our daily lives. Read More
A closer look: What brands need to know about COVID-19
Marketers have never managed social media during a global pandemic. To better understand how businesses can contribute to the conversation, we analyzed Twitter messages in Sprout’s Listening Topic around COVID-19. We break down what the numbers reveal, provide examples of brands successfully navigating the crisis and share what marketers should consider when building their strategies.
If March felt like the longest month of the year so far, you’re not the only one feeling this way. Read More
Essential Sprout features to help your brand maintain connection in an uncertain time
Sprout has several essential tools for managing communications during a crisis. As social platforms turn into a place for sharing essential updates over promotional messaging, these features can help you quickly shift your approach to content and stay responsive to your audience’s needs.
During times of uncertainty, social media is the first place that people go to share opinions, look for answers or… Read More
From Crisis to Connection: How to Build a Social Media Crisis Management Strategy
The coronavirus pandemic has shown that there’s no one template for social media crisis management. Learn how to set up your social team with a response plan that is forward thinking and highly adaptable with the advice in this guide.
Crises of all kinds could hit your brand at any moment. In the past, communications leaders worried about fairly standard… Read More
Social media crisis plan: What to do when things go wrong
These days brands need to be prepared for anything. In some cases, that might mean putting your social marketing on pause or shifting focus. In other cases, social may be the best channel for communicating with customers. Find out more about types of social media crises and how to shift course when they occur.
If you’ve never had to respond to a social media crisis, consider yourself lucky. The reality, though? Businesses both big… Read More
15 government communications leaders getting crisis response right during COVID-19
Many public servants suddenly find themselves working overtime to manage long-term crisis response. Keeping up with constantly-changing information and communicating it clearly populations without creating panic is hard work. We’d like to recognize 15 leaders who are in the trenches of pandemic communication and doing everything they can to support others.
Almost overnight, public information officers and digital media directors in government agencies across the country had to switch gears into… Read More
How COVID-19 has changed social media engagement
We updated the data from our yearly review of the best times to post to investigate what’s changed since the response to the COVID-19 pandemic. Use this information to update your strategy and get a sense of how audiences’ priorities and interests have changed.
Earlier this year, we presented our regular update with the latest data on the best times… Read More
Adapting to the new normal
What to do with your 2020 social strategy now
After all of your careful planning for 2020, Q1 quickly brought with it an entirely new way of life and a new definition of business as usual. This has challenged social marketers to pivot quickly, but that doesn’t mean you have to drop your previous plans entirely. We outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs and identify what parts of their strategy to salvage or scrap.
2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. As… Read More
Remote work: 5 steps to cultivate an environment where employees thrive
Remote work has become the new normal as businesses do their part to facilitate social distancing. Try out these 5 simple ideas for helping build a remote culture that fits your entire team’s working style and helps empower them to feel engaged and productive.
Remote employees are becoming the new norm for companies across the globe. According to research from… Read More
Screen sharing tips and best practices for remote teams
Whether or not you’ve worked remotely before, the importance of meeting with your team or clients rather than relying solely on email isn’t lost on you. Knowing you’ll be sharing your computer screen in front of others can be nerve-wracking for the first few times, so we’ve put together a list of screen sharing tips and best practices to help you communicate confidently and effectively with your organization or clients.
Whether you’re brand new to remote work or have been part of a remote team for awhile, conference calls, presentations… Read More
Battling burnout as a social media manager
The demands of working on an “always on” industry make social media burnout a very real challenge for people on the front lines. In this piece, learn how to identify burnout and balance self-care with customer care with tips from Red Hat’s Leigh Morrison.
In the last decade, social media has rapidly evolved and become a major element of marketing in all… Read More
Managing your mental health while working in social media
While many of us are on social more and more lately, few people experience everything from customer complaints to racist and sexist comments to straight-up death threats the way that social media managers do. For social media managers, addressing your mental health is about more than maintaining workplace productivity—it’s also about protecting your sanity and overall health and wellbeing.
It’s not too much of a stretch to suggest that many of us have an addiction to social media. For… Read More
How to remain agile when your priorities shift
Even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Fortunately, marketers have always been adaptable. Here’s advice to help you stay agile, manage change and make the most of a new direction when your priorities shift.
In the wake of COVID-19, social media managers have had to reevaluate their strategies and content plans to account… Read More