Marketers know the importance of a good scheduling tool. For social, how you utilize a publishing tool is what can take your strategy from table stakes to next level.

In this week’s #SproutChat, we covered everything you should know about social calendars—from set up to tracking metrics.

Determine Your Social Strategy First

Before you start filling in your calendar with social posts, you should determine a few key things: overall social objectives, brand voice and what platforms your audience is most active.

Every Social Team Is Different

Some brands have large social teams while others are one person shows. It’s important to create a permissions process for scheduling content that’s appropriate for your team. If you do have a large team, determine an approval process to avoid duplicative efforts.

Get a Holistic Look at Your Efforts

Essentially a social calendar is your big-picture view of content. It helps you easily assess where your efforts have really paid off. Calendars allow you to quickly pull what high performing content was posted on a certain day or time, enabling you to constantly optimize your social strategy.

The More Concise, the Better

If you need approvals from senior leadership or clients for social calendars, be sure to present everything in a strategic and concise manner. Emphasize that you’re hitting all content buckets and working to achieve business goals.

Tune in to #SproutChat next Wednesday, September 13, at 2 p.m. CT, with Sprout All Star, Mandy Yoh of ReviewTrackers, to chat about the importance of online reviews.

Until then, be sure to check out our Facebook community to network with other folks in the industry.