Good content is key and consistent website traffic is necessary. But what your boss really wants to see are website visitors entering into the sales funnel. This week at #SproutChat, Sprout All Star and Inbound Marketing Consultant, Nicholas Scalice, joined us to share his expertise around optimizing conversion rate and avoiding common conversion pitfalls.

Start With Clarity

It may seem obvious, but having a crystal clear offering and path for your visitors to progress along is essential for effectively converting visitors into customers. Eliminate any unnecessary information so that your potential buyer isn’t distracted. That’s not to say your site should be overly sales focused, but rather make the prospect feel informed and confident in their decision to purchase.

Review Your Metrics Along the Way

The initial and last actions an individual takes are often the most telling, but do your due diligence and analyze each step of the conversion funnel to see what may be most effective in driving sales and what is a deterrent for many people.

Avoid These Common Mistakes

A lot can go wrong along the path to purchase. Ensure you’re not making key mistakes, like neglecting social media communication, ignoring content personalization or providing a bad user experience.

Test Often & in Isolation

Invest time in A/B testing. Without testing often and in isolation, you’ll never be able to decipher which components have a big impact on your conversion rate.

See you next #SproutChat this Wednesday, October 12 at 2 p.m. CDT. Be sure to join our Facebook community to stay posted on weekly topics and discussion questions.