This week, we went live on Blab for #SproutChat. This was the first Blab we hosted, so there was a bit of a learning curve (as you’ll see in the recorded video). Our incredible #SproutChat community, along with some seasoned Blab users, helped us through it.
We compiled everything we learned from the Twitter chat and the live stream so that you can get started on Blab and bring even greater value to your community. Here’s what our #SproutChat participants had to say.
Blab Brings Added Authenticity
In the social media space, Blab has quickly become a household name. We’ve witnessed several other real-time tools (e.g., Periscope and Meerkat) experience similar growth, which is likely due to their ease of use and authenticity in connecting with an audience. Content on these channels tends to be off the cuff, less buttoned up and thus more human and relatable.
A1) Blab is the first platform that allows a community to interact with the live stream. They can just jump in & share #Sproutchat
— Jade Phillips (@lifeofaworkgirl) November 4, 2015
A1: seeing huge potential with Blab for small teams who work remotely – like us! #SproutChat
— PatchDesign (@PatchDesign) November 4, 2015
A1: Additionally, live streaming is popular – and Blab put out features that we’ve long wanted on Google Hangout #sproutchat
— Chris Barrows (@CBarrows) November 4, 2015
A3. Non verbal communication! #sproutchat
— Gabriela Cardoza (@CardozaGab) November 4, 2015
A3- You can be sarcastic and not sounds rude! Also you can notice people’s body language and expressions #sproutchat
— Andres Zilveti (@zilveti92) November 4, 2015
Blab’s Flexible Features Ensure Lively Discussion
Blab has a number of features worth noting:
- Sidebar internal chat
- No character limits
- Multiple windows to feature up to four video participants
- Same size of window for all video participants, no matter who is talking
- Host controls (to determine who joins and who remains on video)
- Ability for participants to pop in and out
The Blab team is incredible too. For instance, if a user types @Help in the chat bar, a Blab team member will immediately join in to provide customer support. That said, once you learn your way around, it should be easy to host a Blab without a hitch.
A2: The sidebar is also great for saying hello to new people as they enter the chat. It’s a nice way to engage from the start. #SproutChat
— Nicholas Scalice (@nscalice) November 4, 2015
— Tate Dimech (@tatedimech) November 4, 2015
A4) More than 4 people can get a little chaotic. 4 is a good number for interaction without being too busy. #SproutChat
— Christin Kardos (@ChristinKardos) November 4, 2015
— Amanda Nelson (@MandaVision) November 4, 2015
A4) Big is not always better. And small can encourage more participation. #SproutChat
— Wayne Hendry (@ideakid88) November 4, 2015
Blab Presents Endless Possibilities for Creative Brands
With Blab, brands can invite industry experts to offer advice, provide behind-the-scenes looks for customers, perform product demonstrations and announce news to a targeted audience. Blab can also be leveraged as a customer support channel. The possibilities are endless and worth testing to see how your community reacts.
A5) I think it is a great way to highlight industry experts (from inside or outside your company), like you would on a podcast. #SproutChat
— Josh Schweigert (@joshschweigert) November 4, 2015
A5: By hosting chats/webinars that relate to their brand/product and allowing their staff to show their expertise #SproutChat
— Tate Dimech (@tatedimech) November 4, 2015
— Dane Higbee (@DANETRAIN05) November 4, 2015
Is Blab Right for You?
While there is a lot of support and adoption of Blab, it should be noted that some don’t see anything particularly special about the platform. What do you think? Let us know in the comments below.
Its not for EVERYONE, its not some amazing new technology that will revolutionize advertising and marketing, its just videochat #sproutchat
— Chris Desadoy (@EliteYouTubePro) November 4, 2015
Sarah Nagel: Sarah Nagel is the Senior Manager, Brand Advocacy & Community at Sprout Social. She heads community building initiatives as well as Sprout’s advocacy program, Sprout All Stars. Sarah is a champion for empowering passionate and enthusiastic customers and believes in the huge impact an engaged community can have on an organization’s bottom line. Outside of work, she loves taking on home renovation projects, spending time with her husband and two rescue dogs and making the best guacamole you’ve ever had.