Snapchats may disappear in a flash, but the app itself isn’t going anywhere. The burgeoning social site has attracted more than 100 million people who are looking for one-to-one content that doesn’t live on forever through social media.
Reach Customers the Right Way
On Snapchat, you have people’s undivided attention—because they know they only have a few seconds to actually see your content. That’s a huge benefit in today’s highly crowded market. Thus, you want to focus on content that fits the medium: short, quick and snappy. For your longer form content, another platform probably makes more sense.
A2: Less thought and strategy needed before posting. #SproutChat
— Lany (@LanySullivan) October 21, 2015
A2: It makes things give exclusive… like if you didn’t see it right away then you never will #SproutChat
— Searcy Sledge (@SearcySledge) October 21, 2015
Integrate With Other Forms of Live Marketing
Real-time marketing shows authenticity and creates an intimate experience between the individual and the brand. Unedited and unfiltered content comes few and far between, so the more transparency you can show, the better.
A3: Suppose you could include Periscope/Meerkat/Blab #SproutChat
— Brad Lovett (@Brad_Lovett) October 21, 2015
Keep an Eye out for Where Moment Marketing Is Headed
The #SproutChat community came up with some ideas for Snapchat updates. It will be interesting to see in which direction the platform heads and if the features will be beneficial for brands to connect with users.
A6: maybe by adding the ability to type more or show for more than 10 seconds or do video chats? #sproutchat
— Hailey Derby (@Hailey_Derby) October 21, 2015
A6. More commercial use, easier to find/follow new people, in-app ads #sproutchat
— Jim Birmingham (@jimpbirm) October 21, 2015
A6: I could definitely see live streams similar to Periscope in Snapchat’s future #sproutchat
— Elizabeth Sherling (@ecsherling) October 21, 2015
Sarah Nagel: Sarah Nagel is the Senior Manager, Brand Advocacy & Community at Sprout Social. She heads community building initiatives as well as Sprout’s advocacy program, Sprout All Stars. Sarah is a champion for empowering passionate and enthusiastic customers and believes in the huge impact an engaged community can have on an organization’s bottom line. Outside of work, she loves taking on home renovation projects, spending time with her husband and two rescue dogs and making the best guacamole you’ve ever had.