In today’s marketplace, your personal brand matters. For better or worse, how you’re perceived in person and across your social and digital platforms can have an impact on your career opportunities. Building and maintaining a personal brand is a daunting task–even for marketers. We often struggle with where to even start.

This week at #SproutChat, we were join by Jeremey Goldman and Ali B. Zagat, authors of Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success. The experts fielded our community’s questions and offered advice on how to perfect the art of personal branding to unlock new opportunities and achieve success.

Stand Out

Developing a personal brand is really all about standing out in a crowd of people with similar career backgrounds and work experiences. You want to be the one person that everyone remembers. Being memorable amid peers in your industry or field will help build a personal brand around your experiences and accomplishments. This can lead to recognition and new growth and development opportunities.

Measure Your Efforts

In order to achieve success, you need to understand what’s working and what’s not. That’s why it’s important to benchmark and measure your personal branding efforts. It may feel weird at first, but setting a metric that correlates with your goal is important.

For instance, perhaps you want to land an interview for a senior level job in digital marketing. You could start by measuring how many relevant LinkedIn profile views or inquires you receive from recruiters during the first month of your search. Maybe you’ve just launched a website and are using Twitter to direct your followers there. Using Google Analytics, you can quantify and account for how many people are viewing your content and learn where they are coming from. If there’s a bigger accomplishment that seems out of reach, set a strategy for getting there and be diligent and consistent in order to reach it.

Take the Conversation Offline

Establishing an eye-catching presence online is only one piece of the puzzle. Meeting in person will have a longer and much more lasting impact on someone than almost any interaction online. At networking events, help acquaintances recognize you by maintaining a current headshot in all of your digital profiles. In person it’s important to be as authentic as possible and embody the same brand you’ve built online, offline.

See you next Wednesday at 2 p.m. CDT for #SproutChat. Join our Facebook community to stay up-to-date on weekly topics and discussion questions.