You understand the importance of social media monitoring, but beyond keeping an eye on brand mentions how are you taking advantage of monitoring and social listening tools?

For example, Sprout’s Smart Inbox is great for making sure you never miss a mention or brand hashtag so that you’re capitalizing on every social opportunity you can.

In this week’s #SproutChat we talked about the distinction between monitoring and listening, the value of monitoring geolocations and how to use these tools to find influencers for your brand.

Monitoring & Listening Are Different

In social terms, it’s easy to conflate monitoring and listening, but it’s important to understand the difference. Monitoring means looking for brand mentions and taking action in a specific time frame. Listening requires additional tools and helps brands discover patterns in their social community’s conversations.

Think of social listening as a long play that can help brands amp up their social strategy.

Brick & Mortar Businesses Can Benefit From Monitoring

Geolocations are a rich place to seek out social engagement with your consumers. Take advantage of running a user-generated content campaign or take your social customer service to the next level by monitoring locations in real time.

Keep Track of Competitors

Utilizing tools like Twitter lists and brand keywords help keep you informed on your competitor’s presence on social. Stay on top of what’s working for them and learn to adapt your strategy in more strategic ways.

Engage Influencers

Thinking of running an influencer program? Start by monitoring relevant hashtags and brand keywords to find your most influential followers. Tap into existing conversations and establish a relationship. Inviting consumers that are already talking about your brand into your social efforts is a natural and effective way to evolve your engagement strategy.

Tune in next week, Wednesday, August 9 at 2 p.m. CDT, to discuss handling trolls on social. Until then be sure to join our Facebook community to continue the conversation and mingle with folks in the industry.